Growth is essential to a thriving business. Predictable, scalable, and reliable expansion is the best avenue towards creating systemic, sustainable revenue growth. But as Rick Page immortalized in the title of his 2001 book “Hope is Not a Strategy,” hope alone won’t grow your business, it takes action. That’s why achieving your growth targets for this year requires a solid, scalable, repeatable growth plan. But what is the formula for your growth? Developing an actionable revenue generating formula is essential to your ultimate success.

In this whitepaper, we discuss the importance of defining your growth plan as well as creating and adhering to a formula for achieving those plans. Regardless of the models or methods used, it is important to incorporate a deliberate, systematic approach that can be easily followed and managed.

This informative white paper is designed to help you:

• See the importance of using a growth formula
• Understand why you need to define your TAM (Total Addressable Market)
• Combine lead generation methods to drive growth
• Develop sales processes to align with and optimize how your customer buys