FAQ · 43 QUESTIONS, ANSWERED IN WRITING
Every question a revenue leader asks — answered directly.
Growth Orbit answers the hard questions in writing — pricing posture, the guarantee, how we compare to the tools and vendors you already know, and how your data is handled. If your question isn't here, the coverage-gap conversation is where it gets answered against your actual market.
WHAT GROWTH ORBIT IS
What is Growth Orbit?
Growth Orbit builds and operates governed B2B revenue systems on LaunchPad: it counts the market, repairs the CRM, prioritizes in-market accounts, and runs measurable outreach. We map every company that should buy from you, fix the CRM data underneath, run signal-driven outreach through one AI-orchestrated platform (LaunchPad), and show you every result in your own portal. We're not an agency and not a SaaS tool — we're operators who build and run a revenue system you keep.
Why is pipeline still unpredictable when I'm already paying for reps, tools, data, and AI?
Because none of those decide who to pursue. Reps build their own lists, tools automate whatever data they sit on, and AI accelerates both — so more spend produces more activity, not more pipeline. Growth Orbit adds the missing layer: your whole market counted, your data corrected, and your team aimed at the few companies that are ready now. On one real engagement, only 24% of an 18,775-account market was even in the CRM — no tool on top of that could have fixed it.
Is this just AI — another AI tool?
No. Everyone has AI now; that's not the differentiator. AI bolted onto an ungoverned CRM just automates the garbage faster. Growth Orbit's product is the system AI runs inside — clean market data, codified expertise, and an operating method. AI makes it economical; expertise makes it right; methodology makes it repeatable.
Are you an agency?
No. Agencies rent you activity on data they don't govern — when they leave, nothing remains. Growth Orbit builds a market asset you own: your full market mapped, clean data, and a system that gets sharper every quarter. We sell outcomes, not seats or bodies.
Are you a lead-generation company?
We produce pipeline, but not by selling you lists or dial volume. Our own most-read publication is titled 'Why Your Salesforce Needs Fewer Leads' — the argument is that more leads make things worse when targeting is wrong. Growth Orbit sells the system that makes fewer, better-targeted pursuits produce more revenue.
WHO IT'S FOR
Who is Growth Orbit for?
B2B companies roughly $20M–$500M in revenue selling high-consideration offerings into a definable market — you can write down who should buy from you. Typically sales-led with 2–20 sellers, a CRM that exists but was never governed, and a revenue owner (CEO, CRO, VP Sales) who wants a system rather than a lead drop.
Who is Growth Orbit NOT for?
Teams that want a one-time list, a burst of cold-call volume, or a vendor to blame. If 'just dial more' is the whole plan, we're the wrong vendor. And if your market can't be defined — you sell to everyone — the system has nothing to count, and we'll tell you that in the first conversation.
Which industries do you know?
Growth Orbit has sold into healthcare technology, telecom, enterprise technology, cybersecurity, ERP, and government (B2G) for years — the language, the buying committees, and the data quirks. That sector experience is what our skill packs codify, so the system arrives already understanding your buyer.
Do you work with private-equity portfolio companies?
Yes — pipeline systems are a portfolio play: the same governed approach deployed across holdings, with results a board can read. Two of our named engagements (Quovant, Kimco) ended in investor exits.
HOW ENGAGEMENTS WORK
How does an engagement start?
Through the Diagnose rung. The fast start is the coverage-gap analysis: Growth Orbit counts your true market and matches it against your CRM, and within about two weeks you see — for the first time — how big your market is, how much you already hold, and what your data is costing you. Read-only, no IT project. When the symptoms go beyond data, the GTM Assessment diagnoses the whole engine. Either way, the finding makes the case for what comes next.
What is a GTM assessment, and what does it cost?
Growth Orbit's GTM Assessment is a fixed-fee diagnostic of your whole revenue engine — market, data, outbound motion, sales execution, messaging, and stack — typically $15–25K and four to six weeks, delivered as one report and an executive readout that sequences what to fix first. Every assessment opens with your market counted; findings arrive as numbers, not opinions.
What happens in the first 30 days?
Month one is the assessment in motion: a full build-out of your market — every company that fits, counted and tiered — then a data analysis of your existing CRM against that cleanly defined market: what you hold, what's missing, what's wrong. We align the datasets and put the go-forward strategy in place. The deliverable is a defensible picture of your market and your data, and a plan sequenced against it.
How is the offering ladder structured?
Three rungs on one platform: Diagnose (the GTM Assessment and the coverage-gap analysis — count what's broken), Build (go-to-market program development — engineer the fixes the evidence justifies), and Run (Pipeline-as-a-Service, managed ABM programs, and RevOps-as-a-Service — managed motion, run for you or governing yours). Diagnose is the door; Run is the destination; everything runs on the same system, so you expand when your own numbers make the case.
How long is a typical commitment?
Engagements typically run a six-month initial term and then month-to-month — and they are terminable for non-performance. We'd rather earn the renewal than lock you in.
What do you need from us to get started?
Very little: one working session to align on your ideal customer profile, tiering, and who to suppress, plus read-only CRM access or an export. No integration project, no IT ticket queue, no new software for your team to learn on day one.
Do you replace my SDRs?
No — Growth Orbit governs who your team reaches and why now, so their activity finally converts. Execution comes from your team, from our vetted SDR partners, or both; we don't rent you a call center. The point isn't fewer people; it's that the people working your market stop building lists and start working a ranked queue of in-market, non-customer targets.
Should we outsource pipeline or build it in-house?
The honest math: building in-house means data licenses, a RevOps hire, integration work, and a year of methodology development to reach where a governed system starts on day one. Outsourcing to an activity vendor rents you motion that disappears when they do. Growth Orbit is the third option — we build and run the system, and the asset (your mapped market, your clean data) is yours either way.
Who actually does the work — people or AI?
Both, deliberately: AI does the work; humans do the thinking. The platform runs research, enrichment, and orchestration at machine scale, and experienced operators govern the targeting, the messaging, and the review cadence. Anyone promising a fully autonomous, no-humans revenue robot is selling the thing we argue against.
THE SYSTEM, IN PLAIN TERMS
What is a coverage-gap analysis?
The measure of the distance between your true market and the CRM you run it from: every company that fits your profile, counted and tiered, matched record-by-record against your CRM. It shows what you hold, what you can't see, and what your data is costing you — in numbers you can take to a board meeting.
What is a managed TAM?
Your total addressable market treated as a maintained asset instead of a one-time research exercise: sized, tiered, deduplicated, customer-suppressed, and continuously updated as the market moves. Most companies who say they 'have a TAM' have an out-of-date spreadsheet. That's not the same thing.
What are skill packs?
Codified market expertise: years of research on companies like yours — the buyers, the language, the triggers — packaged so the system arrives understanding your market instead of learning on your dime. Each vertical engagement makes the pack sharper for the next one.
Will you ever pitch our existing customers?
No — and that's engineered, not promised. Customer suppression removes anyone you already serve before a sequence can touch them, and the check re-runs before every single step, not once at list build. Reps pitching existing customers is one of the most common failures we find in ungoverned outreach.
What outreach channels do you run?
Email, LinkedIn, and phone, orchestrated as one motion — every touch personalized from research on the account and the buyer, sequenced by what the signals say, with existing-customer suppression on at every step.
Where does your market data come from?
Authoritative commercial firmographic data for the market spine, corrected and deduplicated against your CRM, plus sourced public signals — filings, hiring, press, technology changes — that justify priority or open a conversation. Every signal we act on is one you could check yourself.
Do you use intent data?
Not the black-box kind. Third-party 'intent' scores you can't audit are the opposite of how we work. Growth Orbit uses transparent public signals — sourced and linkable — so when an account ranks first in your queue, you can see exactly why.
What reporting do we get?
Your own portal: market coverage, campaign performance, data quality, and pipeline — one screen, real numbers. Underneath it, every action the system takes is logged with what it cost and whether it verifiably happened, so any number can be audited down to the action that produced it.
What does the operating cadence look like?
A standing review where what the system learned becomes what it does next: lead definitions, dispositions, routing rules, and targeting adjustments — every decision visible in a log with a state. Nothing moves on instinct.
What is RevOps-as-a-Service?
Revenue operations run as a managed engagement instead of a hire: Growth Orbit operates the layer under your sales motion — counted market, CRM hygiene, signal scoring, reporting, and the operating cadence — while your team keeps executing. It's the govern-yours mode of the Run rung, and it's data-grounded: the process work sits on a counted market, not on whatever the CRM happens to contain.
PRICING + GUARANTEE
How does Growth Orbit price?
Growth Orbit is paid for outcomes and the asset it builds — not for seats or activity volume. Engagements are phased: a fixed-fee assessment, a build phase, then an ongoing managed program, each scoped to your market and entry point. For the managed layer, published fractional and managed RevOps pricing runs roughly $5K–$18K per month across the category, and Growth Orbit engagements sit in that band — welded to the first-90-day proof window. We scope exact numbers after the coverage-gap conversation, when we can price against your actual market instead of a guess.
What if it doesn't work? Do you offer a guarantee?
Yes — a first-90-day proof window. We agree clear pipeline milestones with you up front, in writing. Miss them, and you walk — no penalty, no notice period. We still don't promise a guaranteed pipeline number, because nobody honest can control that; the guarantee is the agreed milestones plus the unconditional exit if we don't hit them.
What do you NOT promise?
We don't promise a guaranteed pipeline number. We're not a quick fix — building a working system takes a quarter, not a week. And we're not a lead vendor selling you a list. We promise a system you own and the discipline to run it.
How fast do we see value?
The coverage-gap finding lands in about two weeks — a number about your own business nobody has shown you before, and you keep it regardless of what happens next. Pipeline results build over the first quarter as the system compounds; the 90-day proof window exists precisely so that build is accountable.
DATA + ACCESS
How do you handle our data and Salesforce access?
The first engagement is read-only — Growth Orbit mirrors and analyzes, with no writes and no IT project to start. As an engagement deepens, anything written back to your CRM is operator-approved, field-scoped, and verified after the fact: we confirm a write actually landed, because completion is not acceptance. We never expose credentials, and we can show you per-run cost attribution on covered AI and data actions.
Which CRMs do you work with?
Salesforce is the deepest integration — read-only for the analysis, with the full governed match, diagnose, and correct loop available on later rungs. Other CRMs are handled through exports for the analysis itself, and we work alongside HubSpot for marketing and forms.
Is our data mixed with other clients' data?
No. Every client's data is isolated — no shared credentials, no co-mingled tenants. We process only the B2B sales and CRM data needed to size your market and score signals, never your customers' operational data.
PROOF + COMPARISONS
Who are your customers? Can you share results?
Four engagements are on the record by name: Quovant (sales-effectiveness redesign, acquired by Miratech), Avaya (TAM-led pipeline development, roughly $80M in pipeline opportunities over two years), Convergent (transformation to Digital-Signage-as-a-Service, $30M+ in contracts, acquired by Sage Networks), and Kimco (interim-CRO engagement ending in an investor exit). Active clients stay anonymized until they clear their names — their numbers are still on the record by type and problem.
Can we talk to references?
Ask — relevant proof gets arranged during evaluation, and four engagements are already public by name with their outcomes. We'd rather show you your own coverage-gap number first; it's usually more persuasive than anyone else's story.
We already have ZoomInfo, Apollo, or Clay. Why would we need Growth Orbit?
Those are tools; they can't fix what they sit on. The hard part isn't the data feed or the model — it's the system around them: a clean market spine, methodology, and operating discipline that keeps the data right and the targeting sharp. Tools don't bring one. With Growth Orbit you reach in months what DIY takes a year and a RevOps hire to approximate.
How are you different from an outsourced SDR firm?
SDR firms sell motion — dials, sends, meetings booked — on data they don't govern. The industrial-software program we're known for rebuilding produced 4 leads from 40,000 calls under exactly that model. Growth Orbit sells the layer that decides who gets called and why now; when motion is needed, it runs on governed targeting, which is why fewer pursuits produce more pipeline.
We tried lead generation before and it failed. Why would this be different?
Because what failed was almost certainly volume on ungoverned data — the most common program design in B2B. The fix isn't a better vendor running the same design; it's counting the market first, correcting the data, and aiming at ready buyers. That reversal is the entire difference between renting activity and owning an asset.
We're already running ABM. What would you add?
Discipline under the ABM: a counted market to pick named accounts from, buying-committee mapping on top of corrected data, and signal-driven timing instead of a static account list. ABM on an ungoverned CRM inherits every flaw in the CRM — usually invisibly.
Should we hire an ABM agency or run ABM in-house?
Run it in-house if you have a counted market, maintained committee maps, research capacity, and someone owning the cadence — that's the actual job, and most teams staff none of it. An ABM agency without a data foundation just runs plays against your existing list. Growth Orbit's managed ABM is the third option: the program run for you on a counted, customer-suppressed market, with your team or our SDR partners executing — and everything the program builds (the market, the maps, the data) stays yours.
What if we already have RevOps in-house?
Then you have the owner; we bring the system. In-house RevOps teams spend most of their capacity firefighting the stack. Growth Orbit hands them a mapped market, corrected data, and per-run attribution to govern — the infrastructure a one- or two-person RevOps team can't build and run alone.
The rest gets answered against your market
Get your coverage gap.
Read-only, about two weeks, no IT project — and you keep the finding regardless of what happens next.