FAQ · 43 QUESTIONS, ANSWERED IN WRITING
Every question a revenue leader asks — answered directly.
Growth Orbit answers the hard questions in writing — scope, engagement options, how we compare to the tools and vendors you already know, and how your data is handled. If your question isn't here, the coverage-gap conversation is where it gets answered against your actual market.
WHAT GROWTH ORBIT IS
What is Growth Orbit?
Growth Orbit helps B2B revenue leaders understand where effort belongs, distinguish seller activity from buyer progress and put improvements into practice. We connect market coverage, revenue records and owned follow-through through scoped services supported by LaunchPad.
Why is pipeline still unpredictable when I'm already paying for reps, tools, data, and AI?
Because none of those decide who to pursue. Reps build their own lists, tools automate whatever data they sit on, and AI accelerates both — so more spend produces more activity, not more pipeline. Growth Orbit adds the missing layer: your whole market counted, your data corrected, and your team aimed at the few companies that are ready now. On one real engagement, only 24% of an 18,775-account market was even in the CRM — no tool on top of that could have fixed it.
Is this just AI — another AI tool?
No. Everyone has AI now; that's not the differentiator. AI bolted onto an ungoverned CRM just automates the garbage faster. Growth Orbit's product is the system AI runs inside — clean market data, codified expertise, and an operating method. AI makes it economical; expertise makes it right; methodology makes it repeatable.
Are you an agency?
No. Agencies rent you activity on data they don't govern — when they leave, nothing remains. Growth Orbit builds a market asset you own: your full market mapped, clean data, and a system that gets sharper every quarter. We sell outcomes, not seats or bodies.
Are you a lead-generation company?
We produce pipeline, but not by selling you lists or dial volume. Our own most-read publication is titled 'Why Your Salesforce Needs Fewer Leads' — the argument is that more leads make things worse when targeting is wrong. Growth Orbit sells the system that makes fewer, better-targeted pursuits produce more revenue.
WHO IT'S FOR
Who is Growth Orbit for?
B2B companies roughly $20M–$500M in revenue selling high-consideration offerings into a definable market — you can write down who should buy from you. Typically sales-led with 2–20 sellers, a CRM that exists but was never governed, and a revenue owner (CEO, CRO, VP Sales) who wants a system rather than a lead drop.
Who is Growth Orbit NOT for?
Teams that want a one-time list, a burst of cold-call volume, or a vendor to blame. If 'just dial more' is the whole plan, we're the wrong vendor. And if your market can't be defined — you sell to everyone — the system has nothing to count, and we'll tell you that in the first conversation.
Which industries do you know?
Growth Orbit has sold into healthcare technology, telecom, enterprise technology, cybersecurity, ERP, and government (B2G) for years — the language, the buying committees, and the data quirks. That sector experience is what our skill packs codify, so the system arrives already understanding your buyer.
Do you work with private-equity portfolio companies?
Yes — pipeline systems are a portfolio play: the same governed approach deployed across holdings, with results a board can read. Two of our named engagements (Quovant, Kimco) ended in investor exits.
HOW ENGAGEMENTS WORK
How does an engagement start?
Start with a scoped GTM Assessment when the performance constraint is unclear. For Salesforce teams, the first step is a bounded read-only comparison against a defined market baseline. Coverage-Gap Analysis is the focused alternative. Both return findings, limits and a prioritized plan without committing you to implementation.
What is a GTM assessment, and what does it cost?
A scoped diagnostic of market, data and the relevant sales motion. We agree the questions, inputs, deliverables, fee and timing before work. A missing market baseline may require an agreed sample or a separately scoped TAM build. No subscription is required.
What happens in the first 30 days?
Work follows the agreed scope and access plan, rather than a universal 30-day promise. The starting diagnostic establishes the baseline, compares the available records and returns a prioritized plan with uncertainty and limitations visible.
How is the offering ladder structured?
Diagnose → Build → Run. Diagnose finds the constraint; Build covers separately scoped changes, including messaging, sales process and enablement. Run covers recurring evidence work or separately contracted execution. Initial cleanup, new integrations, TAM builds and initial metric definitions are projects, not automatically part of a subscription.
How long is a typical commitment?
The diagnostic stands on its own. Later projects and ongoing services have separate scope, fees, acceptance criteria and contract terms. No subscription follows automatically.
What do you need from us to get started?
The offer, geography, eligibility rules, available market-data source and date, authorized read-only Salesforce access or an agreed export, and a sponsor for the questions to be answered. Agree access and data costs before work; integration is not assumed to be instant.
Do you replace my SDRs?
No — Growth Orbit governs who your team reaches and why now, so their activity finally converts. Execution comes from your team, from our vetted SDR partners, or both; we don't rent you a call center. The point isn't fewer people; it's that the people working your market stop building lists and start working a ranked queue of in-market, non-customer targets.
Should we outsource pipeline or build it in-house?
The honest math: building in-house means data licenses, a RevOps hire, integration work, and a year of methodology development to reach where a governed system starts on day one. Outsourcing to an activity vendor rents you motion that disappears when they do. Growth Orbit is the third option — we build and run the system, and the asset (your mapped market, your clean data) is yours either way.
Who actually does the work — people or AI?
Both, deliberately: AI does the work; humans do the thinking. The platform runs research, enrichment, and orchestration at machine scale, and experienced operators govern the targeting, the messaging, and the review cadence. Anyone promising a fully autonomous, no-humans revenue robot is selling the thing we argue against.
THE SYSTEM, IN PLAIN TERMS
What is a coverage-gap analysis?
A focused read-only comparison of a defined market baseline with your CRM. It separates missing eligible companies from identity mismatches and unknown eligibility, flags record and ownership issues, and returns a prioritized plan. Full TAM creation and remediation are separately scoped when needed.
What is a managed TAM?
Your total addressable market treated as a maintained asset instead of a one-time research exercise: sized, tiered, deduplicated, customer-suppressed, and continuously updated as the market moves. Most companies who say they 'have a TAM' have an out-of-date spreadsheet. That's not the same thing.
What are skill packs?
Codified market expertise: years of research on companies like yours — the buyers, the language, the triggers — packaged so the system arrives understanding your market instead of learning on your dime. Each vertical engagement makes the pack sharper for the next one.
Will you ever pitch our existing customers?
Suppression rules and checks are defined for supported execution workflows. We review exceptions and limits rather than promise universal automatic protection across every tool. Outbound delivery is separately scoped from the evidence subscription.
What outreach channels do you run?
Separately contracted outbound programs can use agreed email, LinkedIn and phone workflows. Channels, research, approvals and suppression requirements are defined for the engagement; they are excluded from the evidence subscription.
Where does your market data come from?
Authoritative commercial firmographic data for the market spine, corrected and deduplicated against your CRM, plus sourced public signals — filings, hiring, press, technology changes — that justify priority or open a conversation. Every signal we act on is one you could check yourself.
Do you use intent data?
Not the black-box kind. Third-party 'intent' scores you can't audit are the opposite of how we work. Growth Orbit uses transparent public signals — sourced and linkable — so when an account ranks first in your queue, you can see exactly why.
What reporting do we get?
The evidence subscription includes a weekly evidence brief and monthly root-cause review using agreed sources, definitions, populations and windows. Activity, buyer events, opportunities and revenue remain separate; source gaps and discrepancies remain visible. Verification is scoped to supported workflows.
What does the operating cadence look like?
A standing review where what the system learned becomes what it does next: lead definitions, dispositions, routing rules, and targeting adjustments — every decision visible in a log with a state. Nothing moves on instinct.
What is RevOps-as-a-Service?
Recurring reconciliation, data-health checks, exception work, supported write-verification and suppression checks, and evidence review across agreed connected systems. Initial remediation, new integrations, TAM builds and initial metric definitions are separate projects. Data purchases, tool replacement, rep coaching, forecasting calls and outbound execution are excluded from the evidence subscription.
PRICING + GUARANTEE
How does Growth Orbit price?
The diagnostic, one-time projects, recurring evidence work and execution have separate scope and fees. Subscription limits, client-approved definitions, monthly exception allowance and response time are agreed before service begins. Persistent excess exceptions trigger a cleanup proposal. No numeric caps or public subscription price are established here.
What if it doesn't work? Do you offer a guarantee?
Acceptance criteria, responsibilities and contractual terms are agreed for your engagement. We do not promise guaranteed pipeline, causal revenue uplift or a blanket exit term across every service.
What do you NOT promise?
We don't promise a guaranteed pipeline number. We're not a quick fix — building a working system takes a quarter, not a week. And we're not a lead vendor selling you a list. We promise a system you own and the discipline to run it.
How fast do we see value?
Timing depends on the agreed diagnostic inputs, market baseline and access. We set deliverable and review dates in scope. Each requested service task is classified within one business day; that is classification, not completion.
DATA + ACCESS
How do you handle our data and Salesforce access?
The starting diagnostic is read-only. Agree data handling, authorized access and supported systems before work. Any later writes require their own scope and approvals; verification and suppression checks apply to supported workflows.
Which CRMs do you work with?
Salesforce is the deepest integration — read-only for the analysis, with the full governed match, diagnose, and correct loop available on later rungs. Other CRMs are handled through exports for the analysis itself, and we work alongside HubSpot for marketing and forms.
Is our data mixed with other clients' data?
No. Every client's data is isolated — no shared credentials, no co-mingled tenants. We process only the B2B sales and CRM data needed to size your market and score signals, never your customers' operational data.
PROOF + COMPARISONS
Who are your customers? Can you share results?
Four engagements are on the record by name: Quovant (sales-effectiveness redesign, acquired by Miratech), Avaya (TAM-led pipeline development, roughly $80M in pipeline opportunities over two years), Convergent (transformation to Digital-Signage-as-a-Service, $30M+ in contracts, acquired by Sage Networks), and Kimco (interim-CRO engagement ending in an investor exit). Active clients stay anonymized until they clear their names — their numbers are still on the record by type and problem.
Can we talk to references?
Ask — relevant proof gets arranged during evaluation, and four engagements are already public by name with their outcomes. We'd rather show you your own coverage-gap number first; it's usually more persuasive than anyone else's story.
We already have ZoomInfo, Apollo, or Clay. Why would we need Growth Orbit?
Those are tools; they can't fix what they sit on. The hard part isn't the data feed or the model — it's the system around them: a clean market spine, methodology, and operating discipline that keeps the data right and the targeting sharp. Tools don't bring one. With Growth Orbit you reach in months what DIY takes a year and a RevOps hire to approximate.
How are you different from an outsourced SDR firm?
SDR firms sell motion — dials, sends, meetings booked — on data they don't govern. The industrial-software program we're known for rebuilding produced 4 leads from 40,000 calls under exactly that model. Growth Orbit sells the layer that decides who gets called and why now; when motion is needed, it runs on governed targeting, which is why fewer pursuits produce more pipeline.
We tried lead generation before and it failed. Why would this be different?
Because what failed was almost certainly volume on ungoverned data — the most common program design in B2B. The fix isn't a better vendor running the same design; it's counting the market first, correcting the data, and aiming at ready buyers. That reversal is the entire difference between renting activity and owning an asset.
We're already running ABM. What would you add?
Discipline under the ABM: a counted market to pick named accounts from, buying-committee mapping on top of corrected data, and signal-driven timing instead of a static account list. ABM on an ungoverned CRM inherits every flaw in the CRM — usually invisibly.
Should we hire an ABM agency or run ABM in-house?
Run it in-house if you have a counted market, maintained committee maps, research capacity, and someone owning the cadence — that's the actual job, and most teams staff none of it. An ABM agency without a data foundation just runs plays against your existing list. Growth Orbit's managed ABM is the third option: the program run for you on a counted, customer-suppressed market, with your team or our SDR partners executing — and everything the program builds (the market, the maps, the data) stays yours.
What if we already have RevOps in-house?
Then you have the owner; we bring the system. In-house RevOps teams spend most of their capacity firefighting the stack. Growth Orbit hands them a mapped market, corrected data, and per-run attribution to govern — the infrastructure a one- or two-person RevOps team can't build and run alone.
The rest gets answered against your market
Get your coverage gap.
Read-only, about two weeks, no IT project — and you keep the finding regardless of what happens next.