SOLUTIONS · RUN · RUN-IT-FOR-YOU
Reach the right accounts with a managed ABM program. Connect account research, outreach and review.
Growth Orbit runs managed account-based marketing programs on LaunchPad, our AI-powered GTM data platform — tiered named accounts, mapped buying committees, AI research, agreed multichannel plays and customer-exclusion checks. Your team or our SDR partners execute; we don't rent you a call center.
DEFINITION
What makes an ABM agency worth hiring?
Growth Orbit's answer: the market underneath the program. Define which companies belong in the program, how they are tiered and which accounts are represented in your CRM. Agree customer exclusions and matching rules before outreach; ambiguous records go to review. Initial market creation and data acquisition are scoped as part of setup.
Then the program itself: buying committees mapped on the accounts that matter, account and contact research through our skill-pack methodology, insight-led plays, and signal-driven cadence — transparent public signals (filings, hiring, expansion, press) deciding why this account, why now, instead of a black-box intent score.
THE DOCTRINE
Start with the accounts and people that matter
Growth Orbit's ABM doctrine was forged on a specific engagement: an industrial software company running a high-volume calling model that produced 4 leads from 40,000 calls. The rebuild — tiered, corporate-first ABM with buying-committee mapping and a LinkedIn-first executive cadence — is the engagement that informed our focus on targeting and committee coverage. Other historical assessment findings include:
- ~80% of one client's cold calls had gone to companies that could never buy (Quovant).
- Only 24% of a $50M+ firm's 18,775-account market was in its CRM — the named accounts that mattered were largely invisible.
- People change roles and company priorities change. Review the committee map and source dates throughout the program.
Volume is what you buy when you can't see your market. Targeting is what you do when you can.
PROCESS
How does a program run?
Count and tier the market
Your named-account universe built from a counted market — sized, tiered, deduplicated, customer-suppressed — not from a static list.
Map the committees, run the research
Buying committees mapped on tier-A accounts; AI research through skill packs codifying how your market buys; verified contacts acquired where the map has holes.
Run signal-driven plays
Insight-led, corporate-first plays across email, LinkedIn, and phone — sequence selection driven by scored public signals, execution by your team or our SDR partners.
Report, attribute, tighten
Review coverage, activity, buyer events and opportunities separately, using agreed sources and windows. Report covered research costs and supported verification checks; track decisions and follow-through.
AGREED CUSTOMER EXCLUSIONS · COVERED COST REPORTING · PROGRAM REVIEW MILESTONES
Common questions
What revenue leaders ask about managed ABM
Run-it-for-you
Aim your named-account motion at a counted market.
Tell us about your target accounts and how you're working them today. We'll come back with the tier structure, channel mix, and the milestones we'd put in writing.