SOLUTIONS · DIAGNOSE · GTM ASSESSMENT
GTM Assessment: see what is holding back pipeline.
Growth Orbit’s GTM Assessment helps you understand what is holding back performance across your market, data and sales motion. For Salesforce teams, the concrete starting point is a bounded, read-only comparison with a well-defined market baseline. Before work begins, we’ll agree on the questions, inputs, fee and timing.
Salesforce starting point
What does the Salesforce market comparison include?
We compare your Salesforce data with the market you should be reaching, identify the gaps, and give you a clear plan for what to address next. Before comparing records, we define your offer, target markets and eligibility rules, and agree on the market-data source and baseline date.
- Missing eligible companies
- Companies that meet the agreed offer and geography rules but are not represented in Salesforce.
- Accounts outside the offer
- Existing accounts that do not meet those rules, with uncertain eligibility kept separate.
- Record usability
- Identity mismatches, duplicate candidates, hierarchy issues and field-quality problems. A name mismatch is not automatically a coverage gap.
- Execution gaps
- Coverage and ownership gaps that affect whom your team can reach and who owns the next step.
- Limits and unknowns
- The source, baseline date, matching rules and incomplete evidence behind the findings.
- A prioritized next-step plan
- What to address first, why it matters and what needs separate project or ongoing service scope.
If a usable market baseline is unavailable, we bound the diagnostic to an agreed sample or separately scope a TAM build. Market-data access and any data costs must be agreed. This diagnostic includes no CRM writes and creates no commitment to cleanup, enrichment or a subscription.
What happens after your GTM Assessment?
You receive findings, limitations and a prioritized plan, then decide which improvements to take forward. The diagnosis stands on its own; it creates no obligation to continue with Growth Orbit.
The GTM Assessment can also examine outbound effectiveness, sales execution, messaging and the tech stack. We agree which questions matter to your situation and connect the findings to a sequenced plan.
One-time cleanup, new integrations and TAM builds are separate projects. Program development covers messaging, offer strategy, sales-process design and enablement. Recurring evidence work has its own subscription scope.
For the separate Revenue Truth Audit pilot, read What Most RevOps Efforts Get Wrong.
Common questions
What to know before starting
Agree the scope first
Start with where you sit today.
Tell us about your offer, geography, Salesforce environment and available market data. We’ll define the inputs, deliverables, fee and timing before work begins.