RESOURCES · WHITE PAPERS
The research behind governed revenue.
Growth Orbit publishes what it learns operating revenue systems — why sales development programs fail, why more leads makes Salesforce worse, and what pipeline numbers actually mean. Each paper is a finding, not a pitch.
10 Characteristics of High Performing Sales Organizations White PaperBuilding a high-performance sales organization is not easy. There is no shortage of books, methodologies, or experts with opinions on how to achieve top performance, but how do you know where to start? In this White Pape…Are you losing to No DecisionIn a world of countless philosophies and methods for mapping out and understanding buyer’s journeys, sales teams have the power to reach, connect and engage prospects at the right time and place, with the right message.…eBook 4 Reasons Why Sales Development Programs Fail(And What You Can Do About It)4 Reasons Why Sales Development Programs Fail (And What You Can Do About It) For a lead development program to be successful requires a no-shortcuts approach. It’s an arduous process to reac…How to Run Sales Development Like a ProOutsourced Sales Development providers set the bar when it comes to lead generation productivity. For organizations that are looking to deploy a sales development effort or improve the effectiveness of an existing effort…Inbound Isn’t Enough: A Marketer’s Guide to Outbound that ConvertsFor years, marketing teams have invested heavily in inbound programs—content, SEO, automation, and nurturing workflows. But relying on inbound alone often leads to unpredictable pipeline, long sales cycles, and missed re…The Pipeline IllusionWhy the pipeline your dashboards show you isn't the pipeline you have — and what a governed view of your market reveals instead.Why Your Messaging is all WrongWe see it every day. It’s a simple question, but too often the answer is not. “Tell us a little about what your company does.” The response often starts with “… well, it’s complicated.” This is then followed with a story…Why your Salesforce Needs Fewer LeadsContrary to widespread belief, sales reps don’t need more leads. More accurately, they need fewer leads that are raw, unfiltered, and unqualified. Sales reps need leads that have been carefully qualified, properly and co…
The papers argue it — the analysis proves it on your data
Get your coverage gap.
The number nobody has ever shown you about your own business. Read-only, about two weeks, no IT project.