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Growth Orbit

SOLUTIONS · RUN · REVOPS-AS-A-SERVICE

RevOps-as-a-Service: keep revenue records reconciled and decisions grounded.

Growth Orbit’s RevOps-as-a-Service evidence subscription reconciles the agreed revenue records, checks data health and helps your team decide what to address next. The subscription covers work that keeps recurring on its own. One-time work is a separate project.

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A clear scope for the work

What is included in the RevOps subscription, and what needs a project?

Subscription: work that recurs

  • Weekly reconciliation of activity, meetings, opportunities and revenue across agreed connected systems.
  • Ongoing data-health checks as new records arrive and existing records decay.
  • Exception-queue work within a defined response time and monthly allowance.
  • Verification of writes and suppression checks within supported workflows.
  • Weekly evidence brief and monthly root-cause review.

Separate projects: one-time work

  • Initial legacy cleanup, deduplication, survivorship setup and hierarchy rebuild.
  • New integrations or onboarding another system.
  • TAM builds and territory redesigns.
  • Initial metric-definition work.
  • Other one-time remediation identified by the diagnostic.

Excluded from this subscription

  • Purchasing data: clients retain their vendor contracts.
  • Replacing CRM, marketing automation or routing tools.
  • Rep coaching and forecasting calls.
  • Running outbound campaigns inside the evidence product.

These exclusions apply to the evidence subscription. Program development, outbound programs and managed ABM remain separate engagements.

How are systems, record volumes and exceptions scoped?

Before service begins, we agree on the systems, record limits, definitions, monthly exception allowance and response time. You approve the definitions; we operate against them. Certification means conformity to those definitions and available evidence, with discrepancies and unknowns reported.

Persistent excess exceptions trigger a separately scoped cleanup proposal. Changes outside the agreed limits need a change order. Each requested task is classified into one category within one business day; that is classification, not completion.

We separate seller activity, buyer events, opportunities and revenue, using agreed populations and observation windows. An attributed result does not alone establish what caused it. Verification and suppression checks apply to the supported workflows defined in your engagement.

Evidence and execution have separate scope, fees and reporting. If Growth Orbit provides both, we disclose that relationship. Separate reporting alone does not make the evidence independent assurance.

What the work includes

From disconnected records to decisions your team can act on.

Growth Orbit combines data work, configured workflows and managed review around your revenue priorities. Your assessment determines which capabilities you need; your engagement defines the systems, deliverables and operating cadence.

01Bring the data together

Data intake & validation

A new list can bring missing fields, inconsistent formats and accounts you already have.

What we do
We map incoming fields, check the information needed for the intended use, and identify records that need correction or review before import.
What you receive
An import-ready dataset, field mapping and an exception list with a clear next step.
How delivery works
Managed preparation and validation for agreed sources. Import rules, approvals and repeat runs are scoped to your workflow.

Connected revenue systems

Activity in one tool may be missing, duplicated or counted differently in another.

What we do
We connect the agreed CRM, data and execution tools, define field mappings and source precedence, and reconcile records across the workflow.
What you receive
A defined integration workflow, documented mappings and a view of discrepancies requiring attention.
How delivery works
Connections use the tools and access available in your environment. Supported fields, direction, refresh cadence and verification are agreed per integration.

02Make records usable

Data quality & standardization

Different names, formats and field values make the same company or role look different across reports.

What we do
We establish field standards, normalize the agreed records and separate corrections we can make from exceptions that need a decision.
What you receive
Standardized data, documented field rules and a record of unresolved exceptions.
How delivery works
Delivered as remediation or managed maintenance. The fields, review process and maintenance cadence follow the engagement scope.

Account & contact matching

Duplicates split history. Name variations can make a company look absent from your CRM when it is already there.

What we do
We match account and contact records using available identifiers, review ambiguous matches and apply agreed deduplication rules that preserve trusted information.
What you receive
Matched records, duplicate candidates and an exception list for decisions that require review.
How delivery works
Matching and remediation are scoped by record type and system. Merge rules and approval requirements are agreed before changes are made.

03Focus the effort

Account & contact enrichment

A company name and a contact list rarely explain fit, relevance or who should join the conversation.

What we do
We use available data providers and account research to fill the fields that matter to your offer, review matches and distinguish sourced findings from interpretation.
What you receive
Enriched account and contact records with useful context, source information and remaining gaps.
How delivery works
Sources, required fields, research depth, refresh cadence and data costs are agreed for the engagement. Coverage varies by market and provider.

Segmentation & prioritization

A large database gives your team plenty to do without showing which accounts deserve the effort.

What we do
We translate your offer into eligibility criteria, account tiers and relevant buying roles. We separate fit from observed signals and keep uncertain classifications visible.
What you receive
Defined segments, account priorities and the criteria behind them, including records that still need review.
How delivery works
Criteria and scoring are tailored to the selling motion. Review and refresh frequency are agreed; a high score is not proof of a purchase decision.

04Put it to work and learn

Ownership & workflow routing

A useful account or buyer response can stall when ownership and the next step are unclear.

What we do
We define assignment and handoff rules, connect them to the agreed execution workflow, and make unresolved ownership or follow-up visible for review.
What you receive
Assigned work, documented handoff rules and an exception path for records that cannot be routed confidently.
How delivery works
Managed assignment and configured workflows within the agreed systems. Triggers, timing, approvals and escalation responsibilities are set for the engagement.

Performance measurement & review

A busy dashboard can show what your team did without showing what buyers decided or which accounts were overlooked.

What we do
We define the population and time window, distinguish activity from buyer evidence, reconcile the available records and review what deserves a change in effort.
What you receive
A performance readout with source and coverage limits, agreed decisions, owners and the next review point.
How delivery works
A managed review using agreed sources and cadence. Missing evidence remains visible; attribution alone does not establish that an activity caused revenue.

Better data is part of the work. The message, sales process and team's ability to follow through matter too. Our program development work connects those pieces.

Scope your GTM Assessment

Common questions

What else should you know about the service?

External research · Why the operating work matters

Why fix the system before increasing activity?

Growth Orbit starts with market coverage, data quality, and operating rules. These studies describe the wider pressures on sales and technology teams. They provide context for that sequence; your assessment establishes the evidence in your business.

60%

of sales reps’ time goes to tasks outside selling, according to Salesforce’s 2026 State of Sales.

2026 report · 4,000+ sales professionals

Salesforce · February 3, 2026

73%

of B2B buyers surveyed by Gartner avoid suppliers whose outreach is irrelevant.

632 B2B buyers · August–September 2024 survey

Gartner · June 25, 2025

77%

of organizations in IBM’s study reported that AI adoption was moving faster than their governance could support.

2,000 senior technology executives · 33 geographies · January–April 2026 survey

IBM Institute for Business Value · June 8, 2026
“Bad prospecting actively damages relationships with potential customers.”
Robert Blaisdell, VP Analyst, Gartner · 2025 research commentary

Start with the current picture

Understand the gaps before choosing ongoing work.

The GTM Assessment identifies what needs a one-time project and what will keep recurring. The diagnostic creates no commitment to cleanup, enrichment or a subscription.

Scope your GTM AssessmentExplore Coverage-Gap Analysis