Selling is difficult. It’s even more difficult without a B2B lead generation services partner.
Currently, your lead generation efforts aren’t providing the right leads. Also, the leads you get are not ready to buy. The contact person in most of your leads is not part of the decision making process. There are too many leads missing important information, which makes your follow up efforts painful and inefficient. Therefore, your salespeople have been putting very little effort into following up on all those leads you’ve paid for and provided.
As frustrating as it may be, don’t blame the sales team. Without high quality sales leads they can trust, your sales team is determined to find their own leads. However, their compensation is tied to closing sales, so they focus their attention on opportunities toward the end of the sales cycle. What follows? Their pipeline is drying up and they aren’t making enough prospecting calls. Which means they aren’t having enough value conversations. They are not able to sustain meaningful engagement with the right contacts.
Unfortunately, your sales team is more fluent in product features and benefits than delivering relevant business insights and value by truly understanding your clients needs with adaptive selling. To achieve your revenue growth plan something must change. You need to get more leads. You need better leads. They need a healthy sales pipeline. Your salespeople need to be involved at every stage in the buying process. You need to close more sales. You need to partner with B2B lead generation services company. Growth Orbit is that company.