Times have changed. Has your sales strategy?
Field sales is effectively gone. Maybe for good.
According to recent research, approximately 90% of traditional field sales activities have transitioned to video, phone, and email. Most salespeople have at least some experience utilizing technology to maintain relationships and support their face-to-face efforts to close business. However, the current business environment has forced sales reps to rely almost exclusively on everything being virtual. Unfortunately, some sales teams are not prepared to align their sales process with customer buying processes in a work-from-home world. Is your sales team struggling to adjust?
The pandemic has definitely changed sales as we know it. Additionally, marketing has seen a huge impact on their methods as well. Without trade shows, conferences, or other in-person events, marketing has been forced to divert attention and resources. The traditional methods are being replaced with more digital, more automation, and more paid placement efforts. It is not only a change to how your message is delivered, but your message itself has to be changed. Has your marketing strategy changed?
With such a sudden, unscheduled shift in how the business world buys and sells, many business leaders are turning to b2b lead generation services. Meaning, now is the time to partner with organizations that have successful track records, such as Growth Orbit. Simply put, there’s no better time than now to optimize your lead generation, marketing, and sales outcomes and maximize the return on your investment.