Skip to content
Growth Orbit

FOR REVENUE LEADERS AT B2B COMPANIES

More leads won't fix your pipeline. Fewer, better ones will.

Growth Orbit builds and operates your B2B revenue system on LaunchPad: your market mapped, your CRM corrected, and your team focused by public signals. Your team keeps selling; we run the operations underneath.

ACCOUNT SIGNAL — ILLUSTRATIVE SAMPLESAMPLE RUN

Meridian Analytics

B2B SaaS · $48M revenue · Atlanta, GA

IN TAM ✓NOT IN CRM — COVERAGE GAP

SIGNAL

0

Hired a VP of Revenue Operations · 6 days ago
Tech stack: Salesforce + Outreach detected

GOVERNED ACTION

Route to outbound — Tier A sequence

Confidence 0.91 · Customer suppression: clear ✓

sample run · $0.14 attributedread-back verified ✓

SAMPLE ENGAGEMENT VIEW — ILLUSTRATIVE

MARKET MAPPED0
IN CRM0%
SIGNALS SURFACED0
CUSTOMERS PROTECTED0
SPEND ATTRIBUTED$0.90

GROWTH ORBIT

Growth Orbit builds and operates governed B2B revenue systems on LaunchPad: it counts the market, repairs the CRM, prioritizes in-market accounts, and runs measurable outreach.

HOW IT WORKS — FIVE STEPS, ONE SYSTEM

CH.01 / SIGNAL — MANAGED TAM · COVERAGE LIVE

How much of your market can you actually see?

Growth Orbit counts every company you should be selling to — your whole market, sized and tiered, and matched against your CRM. The first deliverable is a number most revenue leaders have never seen about their own business: how much of the market you hold, how much you can't see at all, and what your data is quietly costing you. On one real $50M-firm engagement, only 24% of an 18,775-account market was in Salesforce — the other 76% was invisible.

Try it — count your market in the TAM Builder

MANAGED TAM18,775
HELD IN CRM24%
OPEN FIELD76%
COVERAGE MAP — MANAGED TAM VS CRMILLUSTRATIVE SAMPLE
HELD IN CRM0%
4,506 IN CRM14,269 OPEN FIELD — INVISIBLE TO CRM
Meridian Analytics$48M · B2B SaaSNOT IN CRM — GAP
Northwind Logistics$120M · supply chainIN CRM ✓3 FIELDS STALE — CORRECTED
Beacon Health Tech$76M · healthcare ITIN CRM ✓ · ENRICHED
18,775 accounts evaluatedcoverage verified · run 4126 ✓
CH.02 / ROUTE — RANKED QUEUE · CUSTOMER SUPPRESSION ON

Who should your team call first — and who is off-limits?

Growth Orbit routes every rep's Monday morning from signal, not instinct. Accounts rank by scored triggers — hiring, expansion, tech-stack change — and customer suppression removes anyone you already serve before a sequence can touch them. The queue is the system deciding, visibly — existing customer accounts are filtered out automatically.

SIGNAL-RANKEDEvery account
EXISTING CUSTOMERS CONTACTED0
QUEUE REFRESHDaily
ROUTED QUEUE — SAMPLE MORNINGILLUSTRATIVE SAMPLE
01Meridian AnalyticsVP RevOps hired · 6d87TIER A · SEQ
02Northwind LogisticsDC expansion · 11d74TIER A · SEQ
Calder Systemscustomer since 202481SUPPRESSED
03Beacon Health Technew CRO · 3d66TIER B · HOLD
4 evaluated · 1 suppressedqueue verified · run 4128 ✓
CH.03 / ACTIVATE — MULTICHANNEL · RESEARCH-BACKED

What does outreach look like when a system runs it?

Growth Orbit runs research-backed sequences across email, LinkedIn, and phone — every touch personalized from skill-pack research on the account and the buyer. We already know your buyer before we start — years of research on companies like yours, codified into what we call skill packs — so the system arrives understanding your market instead of learning on your dime. And existing-customer suppression re-checks before every single step.

CHANNELS3
RESEARCH PER CONTACTEvery touch
SUPPRESSION CHECKSEvery step
SEQUENCE — MERIDIAN ANALYTICS · TIER AILLUSTRATIVE SAMPLE
DAY 1EMAILResearch-personalized openerSENT ✓
DAY 3LINKEDINConnection requestACCEPTED ✓
DAY 6PHONECall — scored talking pointsSCHEDULED
DAY 9EMAILProof-point follow-upQUEUED
CUSTOMER SUPPRESSIONCALDER SYSTEMS BLOCKED AT STEP 0 ✓
suppression re-checked before every stepall sends verified · run 4131 ✓
CH.04 / GOVERN — OPERATING CADENCE · DECISIONS LOGGED

Who decides what happens next — and can you see it?

Growth Orbit wraps an operating cadence around the machine: lead definitions, dispositions, routing rules, and a standing review where what the system learned becomes what it does next. Every decision lands in a visible log with a state — applied, verified, or pending review. That is the difference between AI bolted onto a CRM and AI running under rules you can read — data, method, and review. That harness is what makes results predictable, consistent, and scalable.

LEAD DEFINITIONSAgreed in writing
DISPOSITIONSTracked
REVIEW CADENCEWeekly
OPERATING CADENCE — DECISIONS LOGILLUSTRATIVE SAMPLE
09:02Lead accepted — routed to AEMeridian AnalyticsVERIFIED ✓
09:05Disposition: not-ICP — future sends suppressedFairline GroupAPPLIED ✓
09:11Rule change: title-tier update → 1,204 contactsoperating reviewPENDING REVIEW
09:12Weekly cadence: learnings → next-run configsystem + operatorSCHEDULED ✓
every decision visible · nothing moves on instinctlog verified · run 4133 ✓
CH.05 / MEASURE — RUN LEDGER · READ-BACK ON

What did your spend actually produce?

Growth Orbit attributes cost per run — AI research calls, data fixes, and sends land in a log with a receipt, and covered writes are verified with read-back. A send we can't verify gets flagged, not counted — 'sent' is a claim, not a result. You can audit any number down to the action that produced it, and we can show you what your program consumed, run by run.

COST ATTRIBUTIONPer run
READ-BACK CHECKSCovered writes
AUDIT TRAILRun-level
RUN LEDGER — COST PER OUTCOMEILLUSTRATIVE SAMPLE
run 4127Account research — Meridian$0.14VERIFIED ✓
run 4128Queue routing — 4 accounts$0.02VERIFIED ✓
run 4131Sequence sends — 3 steps$0.05VERIFIED ✓
run 4133Enrichment — 3 fields corrected$0.06VERIFIED ✓
SPEND ATTRIBUTED0× lower
per-run attribution · covered AI + data actionsread-back checks passed ✓

WHAT WE BELIEVE

What does predictable pipeline actually require?

Growth Orbit runs on five beliefs. If they sound like your world, we should talk.

01

Your market is knowable

A defined B2B market can be counted, segmented, and managed like an asset. “We think there are a lot of them” is not a strategy.

02

Data is the system of record for growth

Companies change, buyers move roles, and contact details go stale. A CRM needs ongoing ownership, correction, and verification to remain a useful system of record.

03

Activity is not pipeline

40,000 calls that reach the wrong level of the org produce four leads. Targeting and channel strategy beat volume, every time. We've been making this argument for years — read Why Your Salesforce Needs Fewer Leads.

04

AI without a system doesn't compound

Individual AI use creates local wins that evaporate. AI inside a governed system creates institutional capability that gets better every quarter.

05

We build the system. You own the outcome.

We are operators who build revenue systems, not a vendor selling seats. Your market visibility, your clean data, and your pipeline are the prize.

Live demo · No form, just call

Want to talk to Growth Orbit AI?

Growth Orbit AI is our inbound AI voice agent. Ask her about your data, your ICP, your pipeline. If you're a fit, she'll book the meeting. If you're not, you'll leave smarter than you arrived. No webform roulette.

Call now(478) 294-7916AI voice agent

External research · Why the operating work matters

Why fix the system before increasing activity?

Growth Orbit starts with market coverage, data quality, and operating rules. These studies describe the wider pressures on sales and technology teams. They provide context for that sequence; your assessment establishes the evidence in your business.

60%

of sales reps’ time goes to tasks outside selling, according to Salesforce’s 2026 State of Sales.

2026 report · 4,000+ sales professionals

Salesforce · February 3, 2026

73%

of B2B buyers surveyed by Gartner avoid suppliers whose outreach is irrelevant.

632 B2B buyers · August–September 2024 survey

Gartner · June 25, 2025

77%

of organizations in IBM’s study reported that AI adoption was moving faster than their governance could support.

2,000 senior technology executives · 33 geographies · January–April 2026 survey

IBM Institute for Business Value · June 8, 2026
“Bad prospecting actively damages relationships with potential customers.”
Robert Blaisdell, VP Analyst, Gartner · 2025 research commentary

Start with the evidence

What is keeping your revenue system from working?

Growth Orbit’s GTM Assessment examines your market, data, and sales motion, then identifies what to build or operate next. For a focused data diagnostic, start with the faster coverage-gap analysis.