B2B LEAD GENERATION - GAINING THE SDR SKILLS THAT MATTER
Move past selling 101 and learn the advanced rules of the lead generation game. Growth Orbit sales development training provides the most advanced selling skills and methodologies to ensure your B2B lead generation program success.
Read about the key characteristics of highly effective sales teams.
Director, Training and Sales Effectiveness
“Finding and hiring talented Sales Development and Business Development Representatives is hard enough. Once they are on board, the real work begins — developing the critical selling skills necessary to ensure their success.Product knowledge is not enough. Sales Development requires advanced skills to navigate organizations and gatekeepers, effectively engage with insight, identify pain–points, and ultimately, develop interest in change. It is a tall orderrequiring advanced skills which we have been developing for years.”
Possessing knowledge about the product or service you’re selling is important. But a sales development representative is going to spend about 70 to 85 percent of their time navigating organizations and gatekeepers, researching prospects, asking questions, and listening. Sales development is a discipline that rarely comes naturally, and the skills it requires must be put to work before product knowledge is demonstrated. Being able to reach a prospect, knowing how to properly engage with insights and identify pain points are the critical skills to master. Without these skills, the SDR’s knowledge of the product is useless.
Advanced SDR Skills Development Training
HOW WE DO IT
Structured Learning Fosters Sales Skills Mastery for SDRs
Selling is a skill. Like other skills, sports, or activities sales can be learned and mastered.Effective selling skills is essential for sales success. With proper training and coaching, sellers can be equippedto be more effective in engaging prospects, identifyingneed,and developing qualified leads. Success requires the proper mix ofpeople,proven methodologies, and technology.
A successful SDR skills development program requires a structured curriculum, testing, and ongoing coachingwith skills reinforcement.Growth Orbit’s SDR Skills Development Programestablishes a repeatable and scalable process to ensure your team gains the sales skills needed for success.
Why your Selling Skills Development Program Matters
Sales Training Improves Sales Rep Performance
Contrary to popular opinion, the sales profession requires significant skills, and success is only achieved when these skills are continuously honed and developed. Studies have found that salespeople who receive frequent training and coaching outperform those that don’t. Despite this, most salespeople receive no formal sales training or coaching and are left to figure it out for themselves.
Even if they can attend sales training, most salespeople do not realize its full benefits because there is no post training follow-up to ensure adoption and mastery of key skills, behaviors, and performance standards. Without structured post-training coaching, most sales skills covered in the training program will be lost within 30 days.
Developing High Performance Sales Teams
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The Outsourced Advantage: How PE Firms Use External Lead Generation to Boost Portfolio Success
In the high-stakes world of Private Equity (PE), it’s all about finding innovative ways to fuel the growth and profitability of portfolio companies. Increasingly, PE firms realize the value of outsourcing lead generation, an integral function that can make or break a company’s long-term success.
6 Mistakes Organizations Make with their Internal Sales Development Program
After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.