Generate More Leads with an Advanced Sales Development Program

We’ll handle the lead generation program development. You handle the sales. Read about the 10 characteristics of high performing sales teams.

Kimmy Netterville


“Sales development is one of the most important functions an organization can build to become a predictable, scalable, and efficient revenue machine. But most organizations lack the experience, tools, and resources to develop a successful sales development program. We leverage our years of experience and hundreds of successful engagements, backed by research and our proven methodologies, to define and develop a successful, actionable sales development program to fuel your growth.”

Advanced Sales Development Programs That Work


Proven Processes for Successful Lead Generation Programs

Generating leads is hard work. So, for a lead generation program to be successful, it requires a no-shortcuts approach. It’s an arduous process to engage potential prospects and generate the quality leads your sales force needs.

There is a lot to get right. In fact, doing it right takes a mix efforts and resources. First, you will need skilled people. Next, you must be sure your people have the proper business acumen. So that you get consistent results you need to follow a structured process. Moreover, your people need access to the right enabling technologies. Last, but not least, you will need data analytics for tracking and a managing performance.

Because there’s so much involved in doing sales development well, most sales development programs fail. But failure doesn’t have to be a foregone conclusion. A structured approach to developing a comprehensive program — and avoiding the pitfalls — is the best way to achieve success and generate the sales pipeline your business needs.

More About Program Development:

Lead Generation Performance Metrics

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The Ultimate Guide to Lead Generation Program Development


While every company is different, the process for designing a successful lead generation program needs to rely on proven expertise and repeatable processes. With years of experience designing results-driven lead generation programs, Growth Orbit has developed a proprietary methodology to design customized, structured lead generation programs that fit your business needs.

Our sales development program process identifies the right processes, systems, benchmarks, market data, and roles to help you achieve a lead generation program that delivers real revenue results.

Growth Orbit’s B2B Lead Generation Program Development Service

Strategy Development

It’s critical that your strategy is grounded in proven methodologies, tailored for your market, and structured to measure and manage results.

Target List Acquisition & Enhancement

We will build, acquire, and enhance the company and contact data needed for successful targeting.

Addressable Market Analysis

In-depth analysis of the total addressable market provides actionable insights into segments, trends, and prioritization strategies.

Advanced Lead Generation Program Tactics

Predictable results are best achieved through a proven framework.  Growth Orbit has developed a formula for lead generation success by working on thousands of client engagements.

Messaging Strategy Development

It takes a clear understanding of your market to create insightful messaging that brings insight and relevance to your target market and ideal customer profile.

Sales Development Playbooks

The sales development playbook is the strategic foundation to building a repeatable, scalable lead generation process to accelerate your growth.  It is the core tool that supports all other selling activities and serves as the guide to your products and services.

Program Metrics and Performance Management

Not measuring and analyzing the operations and strategic activities of your lead generation campaign will great affect its success.  How else will you know if the strategy you created is on point, and where to make appropriate adjustments?

Why a Professional Approach to Sales Development Matters

The need to drive more qualified leads into the top of the funnel to your sales force never ends. Despite this, so many B2B companies often fail to generate enough qualified leads. And without those leads they fil to achieve their growth targets. Why? Because lead generation is complex. Basically, most organizations lack the necessary skills, resources, and technology to execute correctly.

Clearly, a lot goes into running an effective and high-performance sales development effort. Which is why many B2B organizations turn to an outsourced lead generation provider. Growth Orbit has the proven combination of experienced resources, methodologies, technology, and management disciplines. That is to say, we do what’s necessary to define and structure a successful lead generation program.

You know your business. We know lead generation. So, let’s develop the right program together. We’re a dedicated team of sales and marketing professionals, industry thought leaders, and technology specialists. To summarize, we are here to help accelerate your revenue growth. We have the experience. We have the expertise. And we’re driven to help you accelerate your growth.

Frequently Asked Questions about Lead Generation Programs

How does Growth Orbit customize its lead generation programs to fit different industries or markets?

Growth Orbit begins each lead generation program development with an in-depth analysis of the client’s industry, market, and competitive landscape. This involves identifying unique industry challenges, customer behavior patterns, and market trends. Based on this analysis, we tailor our strategy, messaging, target list acquisition, and program tactics to ensure they are highly relevant and effective for the specific industry or market. Our approach is flexible and adaptable, allowing us to refine our strategies as we gather performance data and market feedback, ensuring optimal alignment with your business needs and market dynamics.

What kind of technologies does Growth Orbit utilize to support its lead generation programs?

To support our lead generation programs, Growth Orbit leverages a suite of advanced sales enablement and data analytics technologies. This includes CRM systems for managing and tracking interactions with prospects, marketing automation tools for executing targeted campaigns, and analytics platforms for measuring program performance. Our technology stack is designed to optimize efficiency, enhance personalization, and provide actionable insights that drive continuous improvement in our lead generation efforts.

Can Growth Orbit integrate its lead generation program with our existing sales and marketing efforts?

Yes, Growth Orbit places a strong emphasis on ensuring that our lead generation programs are seamlessly integrated with your existing sales and marketing efforts. During the strategy development phase, we take the time to understand your current processes, systems, and tools to ensure our program complements and enhances your ongoing activities. Our goal is to create a synergistic approach that leverages the strengths of your internal team while filling in gaps with our expertise and resources, ensuring a unified path to market.

How long does it typically take to see results from a lead generation program developed by Growth Orbit?

The time frame to see tangible results from a lead generation program can vary based on several factors, including the complexity of the sales cycle, the industry, and the initial state of your target data and sales processes. However, most clients begin to see an uptick in lead quantity and quality within the first few months of program launch. Growth Orbit’s methodical approach to strategy development, market analysis, and program execution is designed to deliver quick wins while building a foundation for sustained long-term success.

What makes Growth Orbit’s approach to sales development unique?

What makes Growth Orbit’s approach to Sales Development unique is our commitment to creating highly customized solutions that are meticulously designed to meet the specific needs, challenges, and opportunities of each client’s market and industry. Unlike one-size-fits-all models, our programs are built from the ground up with a deep understanding of your business goals, target audience, and competitive landscape. This tailored approach ensures that every strategy and tactic is optimized for your unique situation.

Moreover, a standout feature of our programs is the caliber of talent we bring to your team. We staff your sales development efforts with senior-level sales development representatives who possess a higher skill set and more extensive experience than typically found in the industry. These seasoned professionals are adept at navigating complex sales environments, engaging high-level decision-makers, and driving meaningful conversations that lead to higher conversion rates. Their expertise not only elevates the effectiveness of your sales development program but also aligns with our commitment to delivering measurable results and fueling your growth.

Lead Generation Terms Every Sales & Marketing Leader Should Know

Here’s a list of key terms that sales and marketing leaders should be familiar with regarding lead generation programs:

Lead Generation: The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Inbound Marketing: A strategy that focuses on attracting customers through content and interactions that are relevant and helpful, not interruptive, leveraging channels like blogs, search engines, and social media.

Outbound Marketing: A traditional form of marketing where a company initiates the conversation and sends its message out to an audience, through methods like cold calling, email blasts, and direct mail.

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Marketing Qualified Lead (MQL): A lead who has engaged with your marketing efforts but is not yet ready to receive a sales call.

Sales Qualified Lead (SQL): A prospective customer that has been researched and vetted by both marketing and sales teams and is deemed ready for the next stage in the sales process.

Conversion Rate: The percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors, a key indicator of your website’s effectiveness.

Lead Nurturing: The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey.

Account-Based Marketing (ABM): A strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.

Lead Scoring: A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

Call to Action (CTA): A prompt on a website or email that tells the user to take some specified action, such as “Learn More” or “Call Now.”

Landing Page: A web page which serves as the entry point for a website or a particular section of a website, designed to convert visitors into leads.

Pay-Per-Click (PPC): A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Search Engine Optimization (SEO): The process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Conversion Funnel: The journey a prospect takes through your marketing and sales process that ultimately results in a conversion.

Lead Magnet: An incentive that marketers offer to potential buyers in exchange for their email address or other contact information.


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