FAQ · 43 QUESTIONS, ANSWERED IN WRITING
Every question a revenue leader asks — answered directly.
Growth Orbit answers the hard questions in writing — scope, engagement options, how we compare to the tools and vendors you already know, and how your data is handled. If your question isn't here, tell us what you want to resolve and we’ll help choose the right next step.
WHAT GROWTH ORBIT IS
What is Growth Orbit?
Growth Orbit helps B2B revenue leaders understand where effort belongs, distinguish seller activity from buyer progress and put improvements into practice. We connect market coverage, revenue records and owned follow-through through scoped services supported by LaunchPad.
Why is pipeline still unpredictable when I'm already paying for reps, tools, data, and AI?
More activity can leave the underlying problem unchanged: missing market coverage, inconsistent data, weak messaging or a process that does not match how buyers buy. Growth Orbit reviews those factors together and helps you decide what to change. One historical engagement found that only 24% of an 18,775-account market was in the CRM; your diagnostic establishes the evidence in your business.
Is this just AI — another AI tool?
Growth Orbit combines LaunchPad, an AI-powered GTM data platform, with market expertise and managed services. AI supports research and data work; operators remain accountable for interpretation, approvals and the next decision.
Are you an agency?
Growth Orbit provides go-to-market program development and managed services supported by LaunchPad. We help connect your market data, CRM, targeting and operating review. Compare providers by the work, assets, responsibilities and results included in the engagement.
Are you a lead-generation company?
Pipeline-as-a-Service and Managed ABM are separately scoped execution programs. Our broader work also covers market coverage, CRM data, sales-process development and recurring evidence review. More leads can help when they reach the right buyers; volume alone does not resolve poor targeting or weak follow-through.
WHO IT'S FOR
Who is Growth Orbit for?
B2B companies roughly $20M–$500M in revenue selling high-consideration offerings into a definable market — you can write down who should buy from you. Typically sales-led with 2–20 sellers, a CRM that exists but was never governed, and a revenue owner (CEO, CRO, VP Sales) who wants a system rather than a lead drop.
Who is Growth Orbit NOT for?
The best fit is a team willing to define its target market, review the evidence and act on agreed priorities. If the request is only a one-time list or more call volume, a different provider may be a better fit. We establish fit and scope in the first conversation.
Which industries do you know?
Our experience includes healthcare technology, telecom, enterprise technology, cybersecurity, ERP and government. We use that experience to configure research, targeting and playbooks for your market; each engagement still needs clear eligibility rules and current evidence.
Do you work with private-equity portfolio companies?
Yes. We work with portfolio companies on market coverage, sales effectiveness and operating review. Quovant, Convergent and Kimco are published historical cases. Their later acquisitions or investor exits are company outcomes, not evidence that Growth Orbit alone caused those outcomes.
HOW ENGAGEMENTS WORK
How does an engagement start?
Start with a scoped GTM Assessment when the performance constraint is unclear. For Salesforce teams, the first step is a bounded read-only comparison against a defined market baseline. Coverage-Gap Analysis is the focused alternative. Both return findings, limits and a prioritized plan without committing you to implementation.
What is a GTM assessment, and what does it cost?
A scoped diagnostic of market, data and the relevant sales motion. We agree the questions, inputs, deliverables, fee and timing before work. A missing market baseline may require an agreed sample or a separately scoped TAM build. No subscription is required.
What happens in the first 30 days?
We agree the scope, access plan and delivery dates before work begins. The starting diagnostic establishes the baseline, compares the available records and returns a prioritized plan with uncertainty and limitations visible.
How is the offering ladder structured?
Diagnose → Build → Run. Diagnose finds the constraint; Build covers separately scoped changes, including messaging, sales process and enablement. Run covers recurring evidence work or separately contracted execution. Initial cleanup, new integrations, TAM builds and initial metric definitions are projects, not automatically part of a subscription.
How long is a typical commitment?
The diagnostic stands on its own. Later projects and ongoing services have separate scope, fees, acceptance criteria and contract terms. No subscription follows automatically.
What do you need from us to get started?
The offer, geography, eligibility rules, available market-data source and date, authorized read-only Salesforce access or an agreed export, and a sponsor for the questions to be answered. Agree access and data costs before work; integration is not assumed to be instant.
Do you replace my SDRs?
We can support your existing team or scope a managed program with execution responsibilities assigned to your team and delivery partners. Targeting, research, approvals, channels and customer exclusions are agreed before outreach. The evidence subscription itself does not include outbound execution.
Should we outsource pipeline or build it in-house?
Compare the work required, your internal capacity, data and tool costs, implementation needs and who will operate the program. An internal team, agency, managed platform or combination can be appropriate. Growth Orbit can scope the data, program development and ongoing work you want us to own.
Who actually does the work — people or AI?
Both. LaunchPad supports data orchestration, research and connected workflows. Experienced operators define the work, review findings and exceptions, and make decisions with your team. Responsibilities and approvals are set for the engagement.
THE SYSTEM, IN PLAIN TERMS
What is a coverage-gap analysis?
A focused read-only comparison of a defined market baseline with your CRM. It separates missing eligible companies from identity mismatches and unknown eligibility, flags record and ownership issues, and returns a prioritized plan. Full TAM creation and remediation are separately scoped when needed.
What is a managed TAM?
A defined market of eligible companies maintained over time, with agreed sources, segmentation and review of company changes. Initial market creation and data acquisition are separately scoped; ongoing checks follow the service agreement.
What are skill packs?
Market-specific research instructions, definitions and playbooks that guide how account and contact research is performed. They are configured for the engagement and refined from reviewed findings; they do not replace current evidence about an individual buyer.
Will you ever pitch our existing customers?
We define customer exclusions and suppression checks for the systems and outreach workflows in your program, with exceptions reviewed before action. Outbound delivery is separately scoped from the evidence subscription.
What outreach channels do you run?
Separately contracted outbound programs can use agreed email, LinkedIn and phone workflows. Channels, research, approvals and suppression requirements are defined for the engagement; they are excluded from the evidence subscription.
Where does your market data come from?
Agreed commercial firmographic sources, client-authorized CRM data and sourced public observations such as filings, hiring and technology changes. We define the market baseline, source date and eligibility rules before drawing conclusions. Public signals inform priority; they do not establish buying intent.
Do you use intent data?
Not the black-box kind. Third-party 'intent' scores you can't audit are the opposite of how we work. Growth Orbit uses transparent public signals — sourced and linkable — so when an account ranks first in your queue, you can see exactly why.
What reporting do we get?
The evidence subscription includes a weekly evidence brief and monthly root-cause review using agreed sources, definitions, populations and windows. Activity, buyer events, opportunities and revenue remain separate; source gaps and discrepancies remain visible. Verification is scoped to supported workflows.
What does the operating cadence look like?
Weekly evidence briefs and monthly root-cause review for the evidence subscription, using agreed sources and definitions. Decisions have owners and next steps; later reviews examine follow-through, discrepancies and what changed. Execution programs have their own agreed cadence.
What is RevOps-as-a-Service?
Recurring reconciliation, data-health checks, exception work, supported write-verification and suppression checks, and evidence review across agreed connected systems. Initial remediation, new integrations, TAM builds and initial metric definitions are separate projects. Data purchases, tool replacement, rep coaching, forecasting calls and outbound execution are excluded from the evidence subscription.
PRICING + GUARANTEE
How does Growth Orbit price?
The diagnostic, one-time projects, recurring evidence work and execution have separate scope and fees. Subscription limits, client-approved definitions, monthly exception allowance and response time are agreed before service begins. Persistent excess exceptions trigger a cleanup proposal. No numeric caps or public subscription price are established here.
What if it doesn't work? Do you offer a guarantee?
Acceptance criteria, responsibilities and contractual terms are agreed for your engagement. We do not promise guaranteed pipeline, causal revenue uplift or a blanket exit term across every service.
What do you NOT promise?
We do not guarantee a pipeline or revenue number. Deliverables, responsibilities, acceptance criteria, fee and timing are agreed for each diagnostic, project or ongoing service. A diagnostic does not commit you to later work.
How fast do we see value?
Timing depends on the agreed diagnostic inputs, market baseline and access. We set deliverable and review dates in scope. Each requested service task is classified within one business day; that is classification, not completion.
DATA + ACCESS
How do you handle our data and Salesforce access?
The starting diagnostic is read-only. Agree data handling, authorized access and supported systems before work. Any later writes require their own scope and approvals; verification and suppression checks apply to supported workflows.
Which CRMs do you work with?
Salesforce is the deepest integration — read-only for the analysis, with the full governed match, diagnose, and correct loop available on later rungs. Other CRMs are handled through exports for the analysis itself, and we work alongside HubSpot for marketing and forms.
Is our data mixed with other clients' data?
Client access, data separation, credential handling and retention requirements are defined during scoping. We use the client-authorized data needed for the engagement. Review your security and contractual requirements with us before access is granted.
PROOF + COMPARISONS
Who are your customers? Can you share results?
Five historical case studies are public by name: Quovant, Avaya, Accela, Convergent and Kimco. They describe the work, findings and reported outcomes of those engagements. Avaya's roughly $80M figure is pipeline opportunities over two years, not booked revenue. Other cases are shared without client names.
Can we talk to references?
Ask during evaluation. We can discuss relevant published cases and arrange references where permission and availability allow. The proof library includes five named historical cases.
We already have ZoomInfo, Apollo, or Clay. Why would we need Growth Orbit?
Your tools may already support much of the required work. The question is who defines the market, connects and maintains records, prioritizes action and reviews outcomes. Growth Orbit can operate that work alongside your existing stack. Compare equivalent scope, implementation, data costs and internal effort rather than assuming a universal cost or speed advantage.
How are you different from an outsourced SDR firm?
Growth Orbit combines market and data work with program development and managed review. Separately scoped execution can use your reps or delivery partners. Other SDR firms may also provide targeting and data services; compare the actual responsibilities, evidence and deliverables included.
We tried lead generation before and it failed. Why would this be different?
First establish what failed. Coverage, targeting, data quality, messaging, delivery, buyer timing and sales follow-through can each constrain results. A scoped diagnostic helps identify the constraint before you fund another program; it does not assume volume was the only problem.
We're already running ABM. What would you add?
Discipline under the ABM: a counted market to pick named accounts from, buying-committee mapping on top of corrected data, and signal-driven timing instead of a static account list. ABM on an ungoverned CRM inherits every flaw in the CRM — usually invisibly.
Should we hire an ABM agency or run ABM in-house?
Run it internally if your team has the capacity to select accounts, maintain buying-committee coverage, research, execute and review the program. An agency or managed service can fill specific gaps. Growth Orbit scopes account research, data work and program operations with clear execution responsibilities and customer-exclusion rules.
What if we already have RevOps in-house?
We can extend your team with agreed data work, reconciliation and evidence review. Your RevOps leader retains the decisions and responsibilities you assign internally. Initial cleanup, new integrations and outbound execution have separate scope.
The rest gets answered against your market
Choose the right next step for your GTM priorities.
Scope a GTM Assessment for the broader problem, or a focused Coverage-Gap Analysis. Agree the inputs, fee and timing; the findings do not commit you to further work.