LEAD GENERATION PROGRAM DEVELOPMENT

Generate More Leads with an Advanced Sales Development Program

Read about the 10 characteristics of high performing sales teams.

Gain a Competitive Edge

Engage More Prospects, Generate More Leads, Grow With Confidence

Go beyond the basics of lead generation with a sales development program that is data driven, built on proven methodologies, and developed by an experienced sales development organization.

Kimmy Netterville

PARTNER

“Sales development is one of the most important functions an organization can build to become a predictable, scalable, and efficient revenue machine. But most organizations lack the experience, tools, and resources to develop a successful sales development program. We leverage our years of experience and hundreds of successful engagements, backed by research and our proven methodologies, to define and develop a successful, actionable sales development program to fuel your growth.”

Advanced Sales Development Programs That Work

WHAT WE DO

Proven Processes for Successful Lead Generation Programs

Generating leads is hard work. For a lead generation program to be successful, it requires a no-shortcuts approach. It’s an arduous process to engage potential prospects and generate the quality leads your sales force needs. Doing it right takes a mix of skilled resources, business acumen, data analytics, structured processes, and the right enabling technologies. It is a lot to get right.

Because there’s so much involved in doing sales development well, most sales development programs fail. But failure doesn’t have to be a foregone conclusion. A structured approach to developing a comprehensive program — and avoiding the pitfalls — is the best way to achieve success and generate the sales pipeline your business needs.

The Ultimate Guide to Lead Generation Program Development

HOW WE DO IT

While every company is different, the process for designing a successful lead generation program needs to rely on proven expertise and repeatable processes. With years of experience designing results-driven lead generation programs, Growth Orbit has developed a proprietary methodology to design customized, structured lead generation programs that fit your business needs.

Our sales development program process identifies the right processes, systems, benchmarks, market data, and roles to help you achieve a lead generation program that delivers real revenue results.

Growth Orbit’s B2B Lead Generation Program Development Service

Strategy Development

It’s critical that your strategy is grounded in proven methodologies, tailored for your market, and structured to measure and manage results.

Target List Acquisition & Enhancement

We will build, acquire, and enhance the company and contact data needed for successful targeting.

Addressable Market Analysis

In-depth analysis of the total addressable market provides actionable insights into segments, trends, and prioritization strategies.

Advanced Lead Generation Program Tactics

Predictable results are best achieved through a proven framework.  Growth Orbit has developed a formula for lead generation success by working on thousands of client engagements.

Messaging Strategy Development

It takes a clear understanding of your market to create insightful messaging that brings insight and relevance to your target market and ideal customer profile.

Sales Development Playbooks

The sales development playbook is the strategic foundation to building a repeatable, scalable lead generation process to accelerate your growth.  It is the core tool that supports all other selling activities and serves as the guide to your products and services.

Program Metrics and Performance Management

Not measuring and analyzing the operations and strategic activities of your lead generation campaign will great affect its success.  How else will you know if the strategy you created is on point, and where to make appropriate adjustments?

Why a Professional Approach to Sales Development Matters

The need to drive more opportunities into the top of the funnel by delivering more qualified leads to the sales force never ends. Why then, do so many B2B companies often fail to generate enough qualified leads to achieve their growth targets? Because lead generation is complex, and most organizations lack the necessary skills, resources, and technology to execute correctly.

A lot goes into running an effective and high-performance sales development effort. As an outsourced lead generation provider, Growth Orbit has the proven combination of experienced resources, methodologies, technology, and management disciplines that are necessary to define and structure a successful lead generation program.

You know your business. We know lead generation. Let’s develop the right program together. We’re a dedicated team of sales and marketing professionals, industry thought leaders, and technology specialists who can help accelerate your revenue growth. We have the experience. We have the expertise. And we’re driven to help you accelerate your growth.

lead generation playbook

WHITE PAPER

10 Characteristics of High Performing Sales Organizations

Get your Free Copy of Growth Orbit’s Insightful White Paper

WHITE PAPER

Growth Orbit Insights

BLOG

Why sales development programs fail. #4 Lead follow up.

Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.

Why sales development programs fail. #3 No sales structure.

Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.

Why sales development programs fail. #2 Bad prospecting data.

Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.