Lead generation program playbooks are important. Read about the importance of clear, concise messaging tactics for your overall communication strategy.
“A professional football team would not set foot on the field without a playbook filled with plays, stats, strategy, competitive information, and more. Yet, far too often, sales teams pick up a phone before a plan is created, then question why they are not successful. So, a sales development playbook provides the framework to achieve success. Simultaneously, the playbook aligns your processes with the needs of the market and your buyer’s journey.”
Want Repeatable Lead Generation Success? It All Starts with a Sales Development Playbook.
WHAT WE DO
Laying the Foundation For Success
Foundationally, a Sales Development Playbook is the strategic base for building a repeatable, scalable lead generation process. Whenever a playbook is deployed you have a better chance of accelerating your revenue growth. Also called a lead generation program playbook, it is the core tool that supports all other selling activities. The playbook is not a call script. Instead, it’s a guide to matching needs to your products and services. Moreover, a playbook becomes the centerpiece for your sales strategy, positioning, messaging, competition, value proposition, and more.
The Sales Development Playbook – the Ultimate Sales Guide
WHAT WE DO
A Guide to Qualified Sales Leads
Sales is a process, and the Sales Development Playbook is the ultimate guide to that process. We begin your playbook development with a comprehensive review of your industry. Next, we define your Ideal Customer Profile (ICP). Finally, we segment your audience into the specific personas interested in your product or service.After all, it’s advantageous to understand your unique buyer personas’ specific challenges. Additionally, mapping customer buying processes is essential to creating an effective sales development playbook. As a result, we can treat the buyer as the centerpiece.
So, the playbook provides the tools and information needed to guide sellers through a consistent, repeatable process. When followed, this process helps to create more meaningful, personalized interactions. It helps sales development reps focus on uncovering specific pain points. Consequently leading to valuable insights and more, higher-quality leads.
The Components of Success - Sales Development Playbook
A Unique, Living Document with 6 Essential Elements
Although every sales development playbook is unique, there are 6 essential elements all sales development playbooks should address:
Strategy: What strategy will the team implement to outperform your competitors?
Market: How do you comprehensively define your total addressable market and all the relevant segments and sub-segments?
Buyer: Who is the ideal buyer, and what are their challenges, thought processes, conflicts, and success criteria?
Execution: What are the specific tactics and strategies to be deployed to ensure success?
Performance Management: How do you define and manage to success?
The sales development playbook must be a living document. So, it must be kept current. We maintain playbooks by keeping abreast of changes in the market, strategies, tactics, qualification criteria, and competitors.
Why a Sales Development Playbook Matters
Sales Success Achieved through Structure
When lead generation is performed in an unstructured, undisciplined way, it just doesn’t work. Thus, a “good” playbook provides structure to ensure success and:
The Outsourced Advantage: How PE Firms Use External Lead Generation to Boost Portfolio Success
In the high-stakes world of Private Equity (PE), it’s all about finding innovative ways to fuel the growth and profitability of portfolio companies. Increasingly, PE firms realize the value of outsourcing lead generation, an integral function that can make or break a company’s long-term success.
6 Mistakes Organizations Make with their Internal Sales Development Program
After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.