LEAD GENERATION GLOSSARY OF TERMS

Commonly used lead generation industry terminology, phrases, and slang related to outsourced lead generation.

Hopefully this extensive lead generation glossary of terms has included the definitions of common phrases that you help you better understand all the things that we talk about every day. If you have heard other terms that don’t appear on our list, please let us know. It’s likely we know the terms, but haven’t yet include them on our lead generation glossary of terms.

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What You Need to Know About Outbound Lead Generation

Outbound lead generation can be an effective way for companies to generate new sales leads. Deploying a successful outbound lead generation strategy requires a proactive approach and a significant investment of time and resources.

Quick Tip: Effective Cold Calling 101

Detractors may think that cold calling doesn’t work. Of course it does! Picking up the phone and reaching out to someone can’t be replicated, replaced, or automated. Good old fashioned hard work can be very effective for those who know how to do it properly.

Quick Tip: How to Effectively use Gatekeepers to your Advantage

Gatekeepers are individuals who control access to decision makers within an organization. They can be a significant obstacle for sales professionals when prospecting, as they often have the ability to block or redirect sales calls and emails. However, with the right approach, it is possible to effectively navigate gatekeepers and gain access to decision makers.

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