LEAD GENERATION GLOSSARY OF TERMS

Commonly used lead generation industry terminology, phrases, and slang related to outsourced lead generation.

Hopefully this extensive lead generation glossary of terms has included the definitions of common phrases that you help you better understand all the things that we talk about every day. If you have heard other terms that don’t appear on our list, please let us know. It’s likely we know the terms, but haven’t yet include them on our lead generation glossary of terms.

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Why sales development programs fail. #4 Lead follow up.

Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.

Why sales development programs fail. #3 No sales structure.

Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.

Why sales development programs fail. #2 Bad prospecting data.

Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.

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