LEAD GENERATION GLOSSARY OF TERMS

Commonly used lead generation industry terminology, phrases, and slang related to outsourced lead generation.

Hopefully this extensive lead generation glossary of terms has included the definitions of common phrases that you help you better understand all the things that we talk about every day. If you have heard other terms that don’t appear on our list, please let us know. It’s likely we know the terms, but haven’t yet include them on our lead generation glossary of terms.

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6 Mistakes Organizations Make with their Internal Sales Development Program

After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.

Quick Tip: Best Practices for Maximizing ROI of Outbound Lead Generation

Outbound lead generation is an essential aspect of business growth for most B2B or B2G companies. However, with so many different outbound tactics available, it can be challenging to know which ones will be most effective at generating a return on investment (ROI).

The Importance of Follow-Up in Outbound Lead Generation: Best Practices and Strategies

Outbound lead generation is a critical component of any successful sales strategy. It involves reaching out to potential customers who may not have expressed interest in your product or service yet. However, generating leads is only half the battle. To turn leads into paying customers, it is crucial to follow up with them regularly.

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