Supercharge your revenue with the qualified leads your sales team deserves

Read more about predictability, turning leads into paying customers with B2B lead generation outsourcing. 

Steve Schilling


“Achieving B2B lead generation success is difficult. There is no magic bullet. There is no one-size-fits-all strategy. Success requires a unique mix of knowledge, experience, skilled people, and technology. That is why turning to a professional organization focused solely on B2B lead generation has never been more important. Growth Orbit provides B2B lead generation outsourcing services that deliver measurable results. Growth Orbit allows you to grow with confidence.”

Outsourced B2B Lead Generation to Fill Your Sales Pipeline


Ready to Make Your Sales Team More Productive?

If you plan to grow, B2B lead generation outsourcing makes perfect sense. Simply, let us do the heavy lifting. First, we design a custom lead generation program that works for you. Additionally, we ensure that we align with your existing sales processes. Next, you need experienced B2B sales development reps. We have that covered. Then, you need the most skilled messaging experts. Again, that’s us. Of course, daily operations are very important. So, our professional program managers will handle that for you. They leverage sophisticated data management and analytics. And, we use advanced sales enablement technology to deliver outsourced B2B lead generation capabilities at scale. As a result, you achieve lead generation success. 

Our Lead Generation Success is Your Sales Success 

Growth Orbit has years of experience in driving real results. Our clientele come from various industries and provide various solutions. So, we must be very good at what we do. When you partner with us you get a highly experienced team. Our people use an established tech stack. Then we implement proven methodologies in a scalable way. Throughout the program we continuously analyze performance. Along the way, we make adjustments. Finally, we optimize your lead generation program to maximize success.

Growth Orbit is Your Outsourced B2B Lead Generation Partner


Your business depends on revenue growth. So, you need a steady flow of quality sales leads. Predictable results are achieved through a proven framework. Not to mention skilled resources, enabling technology, and expert execution as well. Growth Orbit has developed the formula for delivering outsourced B2B lead generation success. Our formula is based on hundreds of client engagements.

We partner with early stage, fast-growing startups. But some clients are established and looking to supplement their existing lead generation tactics, too.  Also, we serve Fortune 1000 companies looking to super charge their pipelines. In summary, whatever your situation, we will provide the leads. You can stay focused on closing the sales.

lead generation outsourcing that works

Why Outsource B2B Lead Generation Programs

“Whether you ultimately choose outsourced B2B lead generation,  an in-house team, or a combination of the two, the biggest mistake you can make is overestimating benefits and underestimating costs. Lead generation takes resources, effort, and patience.”

HubSpot quote about lead generation

Today, generating leads is critical to any organization’s success. In fact, a lead generation strategy is central to any sales and marketing organization. Yet the challenge of implementing a successful lead generation program is often greatly underestimated. Your success requires much more than writing some compelling content. You cannot just hire someone to “make calls.” And, you won’t hit lead metrics by sending out countless emails, either. Successful lead generation programs combine and balance all the efforts in concert. It isn’t easy.

So, why is B2B lead generation outsourcing the solution? Without a doubt, lead generation has all the hallmarks of a classic outsourcing opportunity. Specifically, it requires specialized expertise. You also need the right technology. Even more important effective program management can’t be an afterthought. In short, success is hard to achieve subscale. Lead generation is challenging. It is heavily resource dependent. And it takes time to get right. To sum it up, there’s no one-size-fits-all answer. 

Outsourcing lead generation to a skilled and talented team of experts will quickly position you for success. No matter the vertical. No matter your company’s size. Outsourcing lead generation is a highly effective strategy. That is to say, it is all but guaranteed to be effective for you. 

Frequently Asked Questions about Sales Development Outsourcing

How does Growth Orbit tailor its lead generation strategies to fit the unique needs of businesses in different industries?

Growth Orbit begins each engagement with a comprehensive review of the client’s industry, market position, and competitive landscape. This initial analysis helps in designing a custom lead generation program that aligns with the client’s specific goals and challenges. By leveraging industry-specific knowledge and experience, Growth Orbit can adapt its strategies, messaging, and tactics to meet the unique needs of businesses across various sectors. Continuous performance analysis and adjustments ensure that the strategy remains effective and relevant over time.

What kind of technologies does Growth Orbit utilize to enhance its B2B lead generation services?

Growth Orbit employs advanced sales enablement technology, sophisticated data management tools, and analytics platforms to deliver its B2B lead generation services. These technologies support targeted outreach, efficient lead management, and detailed performance tracking. The tech stack is selected not only for its ability to scale but also for its capability to integrate seamlessly with clients’ existing sales processes. This ensures that Growth Orbit can offer a comprehensive, tech-driven approach to lead generation that enhances productivity and results.

How does Growth Orbit measure the success of its lead generation programs, and how is this communicated to clients?

Success is measured using a combination of key performance indicators (KPIs), including lead volume, lead quality, conversion rates, and overall ROI. Growth Orbit continuously analyzes these metrics to gauge the effectiveness of the lead generation program and to identify areas for optimization. Clients receive regular reports and updates on their program’s performance, ensuring transparency and allowing for informed decision-making. These reports are designed to provide insights into how lead generation efforts are contributing to sales success and business growth.

What makes outsourcing B2B lead generation to Growth Orbit a better choice compared to building an in-house team or using a combination of both?

Outsourcing B2B lead generation to Growth Orbit offers several advantages over building an in-house team or combining both approaches. Firstly, Growth Orbit brings specialized expertise and a proven framework that has been refined across hundreds of client engagements. This expertise, combined with the right technology and skilled resources, can accelerate the path to lead generation success. Additionally, outsourcing allows companies to avoid the significant time, effort, and costs associated with recruiting, training, and managing an in-house lead generation team. Growth Orbit’s scalable solutions also mean businesses can quickly adjust their lead generation efforts in response to market changes or growth opportunities, providing flexibility that may be challenging to replicate with an in-house team alone.

Can Growth Orbit integrate its lead generation services with existing sales and marketing efforts?

Yes, Growth Orbit places a strong emphasis on ensuring its lead generation services complement and enhance a client’s existing sales and marketing efforts. By aligning with the client’s sales processes, messaging, and overall strategy from the outset, Growth Orbit can create a seamless integration of services. This holistic approach ensures that lead generation efforts are not only consistent with the client’s brand and objectives but also actively support and amplify existing initiatives, leading to a more cohesive and effective overall strategy for generating leads and driving business growth.

Can Growth Orbit help build an in-house lead generation team for my company?

Yes, Growth Orbit offers comprehensive services that extend beyond traditional outsourcing to include the development and structuring of in-house lead generation teams for clients. Understanding that some businesses may prefer to have a dedicated team on-site, Growth Orbit leverages its extensive expertise in B2B lead generation to design, recruit, and train an in-house team tailored to your company’s specific needs. This process involves a detailed assessment of your business objectives, market position, and sales goals to ensure the in-house team is perfectly aligned with your strategic vision. Growth Orbit also provides ongoing support and training to ensure the team remains effective and up-to-date with the latest lead generation strategies and technologies. By doing so, Growth Orbit ensures that clients not only have a team that is built to their specifications but also one that is equipped to achieve sustainable growth and success.

Outsourcing Terms Every Sales & Marketing Leader Should Know

Here is a concise list of outsourcing terms every sales leader should be familiar with to navigate the complexities of outsourcing sales functions effectively:

Outsourcing: The practice of hiring external organizations to handle specific business tasks or services that could also be or have previously been performed internally.

Offshoring: Relocating business processes or services to another country, often to leverage cost advantages, specialized skills, or other strategic benefits.

Nearshoring: Outsourcing business processes or services to companies in neighboring or nearby countries, typically to reduce costs while maintaining similar time zones and cultural affinities.

Managed Services: A model in which an external organization takes responsibility for managing an aspect of the business, such as IT services or sales functions, often under a long-term contract.

Business Process Outsourcing (BPO): The practice of outsourcing specific business tasks, such as customer service or lead generation, to a third-party service provider.

Knowledge Process Outsourcing (KPO): A form of outsourcing where highly specialized knowledge and expertise are required, such as market research, business analytics, or legal processes.

Vendor Management: The process of overseeing and managing relationships with external service providers, including negotiation, contract management, and performance evaluation.

Service Level Agreement (SLA): A formal contract between a service provider and the client that defines the level of service expected from the service provider.

Outsourcing Agreement: A contract specifying the terms and conditions under which outsourcing services are provided, including deliverables, timelines, and payment terms.

Performance Metrics: Quantifiable measures used to gauge the effectiveness and efficiency of the outsourced service, such as lead generation rates, conversion rates, and customer satisfaction scores.

Scalability: The ability to easily expand or reduce services provided by the outsourcing partner to match the changing needs of the business.

Turnkey Solution: A type of service that is designed to be readily integrated into the client’s operations without significant effort required to get it up and running.

Understanding these terms can help sales leaders make informed decisions about outsourcing strategies, manage outsourced teams more effectively, and achieve better outcomes from their outsourcing partnerships.

lead generation playbook


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