LEAD GENERATION WHITE PAPERS

If you can’t quickly and concisely explain what your business does, potential customers will just tune you out. This whitepaper shares some tactics that you must use to explain your company in an impactful, meaningful way that engages your prospects and draws them into the story.

The traditional approach to managing sales, where the focus is on the sales activity, not the customer’s needs, is flawed.  In this whitepaper, we discuss ways in which you can accurately forecast sales by understanding and aligning with your customer or prospective customer’s buying journey.

Predictable, scalable, and reliable expansion is the best avenue towards creating systemic, sustainable revenue growth. This paper discusses the importance of defining your growth plan as well as creating and adhering to a formula for achieving those plans.

The majority of leads who enter your sales cycle ultimately make the decision to purchase nothing – a “no decision.” This paper shares some insight into why this outcome is so common, and shows how to tailor your sales approach to achieve better results.

For a lead development program to be successful requires a no-shortcuts approach. It’s an arduous process to reach out to prospects by phone to generate the high quality B2B leads your sales force needs. Doing it right takes a mix of skilled professionals and managers, and an understanding of a business’ industry, offer and value. It requires strict adherence to process, and tech savvy as well.