Why Your Salesforce Needs Fewer Leads
Contrary to widespread belief, sales reps don’t need more leads. They need leads that have been carefully qualified, properly nurtured, and appropriately developed, increasing the likelihood of a sale.
Why Your Messaging is All Wrong
If you can’t quickly and concisely explain what your business does, potential customers will just tune you out. This whitepaper shares some tactics that you must use to explain your company in an impactful, meaningful way that engages your prospects and draws them into the story.
Are you Struggling to Accurately Forecast Sales?
The traditional approach to managing sales, where the focus is on the sales activity, not the customer’s needs, is flawed. In this whitepaper, we discuss ways in which you can accurately forecast sales by understanding and aligning with your customer or prospective customer’s buying journey.
Is your Growth Plan Out of Reach?
Predictable, scalable, and reliable expansion is the best avenue towards creating systemic, sustainable revenue growth. This paper discusses the importance of defining your growth plan as well as creating and adhering to a formula for achieving those plans.
10 Characteristics of High Performing Sales Organizations
Building a high-performance sales organization is not easy. There is no shortage of books, methodologies, or experts with opinions on how to achieve top performance, but how do you know where to start? In this White Paper, you will find an overview of the key characteristics that all high-performing sales organizations exhibit.
4 Reasons Why Sales Development Programs Fail
For a lead development program to be successful requires a no-shortcuts approach. It’s an arduous process to reach out to prospects by phone to generate the high quality B2B leads your sales force needs. Doing it right takes a mix of skilled professionals and managers, and an understanding of a business’ industry, offer and value. It requires strict adherence to process, and tech savvy as well.