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B2G Leads for Government Vendors
Generating leads in the government sector requires a distinct set of knowledge and sales methodologies than that of private enterprises. Our government sales development programs go beyond the basics of lead generation and consider the complexities and nuances associated with selling into government agencies. Our programs are data driven, built on proven methodologies specific to government, and developed by experienced sales professionals.
WHAT CUSTOMERS SAY
“When looking for a lead generation and qualification partner to support our sales and marketing teams, we chose Growth Orbit because of their expertise in government and experienced staff. Their understanding of this market was especially important given its unique processes, sales cycles, and regulations. We also found Growth Orbit’s methodologies, productivity, and professionalism to be in line with our own. During the multi-year partnership, Growth Orbit has played an integral part in our Accela's growth. Even during the uncertain times of the pandemic, the leads never stopped.”
Senior Vice President, Marketing
Our Government Lead Generation Program Services
WHAT WE DO
By outsourcing B2G lead generation to us, you can gain new insights into your government segments, engage more prospects, generate more qualified public-sector leads, and drive more predictable revenue growth.
Our process for designing a successful lead generation blends our government experience with our proven sales methodologies. With years of experience, we design results-driven lead generation programs focused on companies that specialize in serving federal, state and local governments. Growth Orbit delivers customized, structured lead generation programs designed to fit the unique needs of the government sector.
Our sales development program identifies the right processes, systems, benchmarks, market data, and roles to help you achieve a lead generation program that delivers real revenue results for government vendors.
Sales Development Programs for the Government Sector
HOW WE DO IT
We understand government’s unique processes.
Government agencies are under strict regulations, mandates, and public scrutiny. As a result, their buying processes are complex and usually involve a group of individuals – who often change with new administrations. Sales cycles can span years since priorities change, and it may take several attempts for a project to finally make it into the budget. When purchases are made, they often require a Request for Proposal [RFP] which adds to the sales complexity.
Generating leads in the government sector requires a special business acumen. We understand the rules of government, their processes, and their language. We look beyond the titles and focus on the roles specific personas play within the process and adjust our messages accordingly. We understand decisions are made by multiple individuals and target not only decision-makers, but influencers, initiators, and gate keepers as well.
Growth Orbit’s Approach to the Government Sector
It’s critical that your strategy is grounded in proven methodologies, tailored for your market, and structured to measure and manage results.
Target List Acquisition & Enhancement
We will build, acquire, and enhance the company and contact data needed for successful targeting.
Addressable Market Analysis
In-depth analysis of the total addressable market provides actionable insights into segments, trends, and prioritization strategies.
Advanced Lead Generation Program Tactics
Predictable results are best achieved through a proven framework. Growth Orbit has developed a formula for lead generation success by working on thousands of client engagements.
Messaging Strategy Development
It takes a clear understanding of your market to create insightful messaging that brings insight and relevance to your target market and ideal customer profile.
Sales Development Playbooks
The sales development playbook is the strategic foundation to building a repeatable, scalable lead generation process to accelerate your growth. It is the core tool that supports all other selling activities and serves as the guide to your products and services.
Program Metrics and Performance Management
Not measuring and analyzing the operations and strategic activities of your lead generation campaign will great affect its success. How else will you know if the strategy you created is on point, and where to make appropriate adjustments?
Why a Professional Approach to Sales Development in the Public Sector Matters
Government priorities change and are often tied to the current administrations’ initiatives, funding programs and special priorities (i.e. Special-Purpose-Local-Option-Sales-Tax or SPLOST, Cares Act, etc.) Data and analytics play a vital role in lead generation for the government sector. It is important to have a detailed understanding of the current market and organizational responsibilities, but most organizations lack the resources and knowledge to properly size and scope a program accurately.
With our proven sales methodologies, we generate qualified leads to fill the top of your sales funnel.
You Start Growing Revenue
We transfer leads directly with your sales team to so they can close deals and accelerate your growth.
Outsource to a Team that Understands Government Sales
The experts at Growth Orbit have perfected outbound lead programs for the government sector. We understand that selling to the government is challenging. Our B2G Lead Generation Services team is ready to help you achieve predictable, repeatable success.
Why sales development programs fail. #4 Lead follow up.
Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.
Why sales development programs fail. #3 No sales structure.
Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.
Why sales development programs fail. #2 Bad prospecting data.
Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.