Build a Successful Sales Channel with a Winning Sales Channel Development Program

Find the right channel partners to build mutually beneficial relationships with to complement your products and enhance your customer experience.

Kimmy Netterville


“Just because a business can sell your product offering, doesn’t mean they should. Too often companies partner with organizations that are ‘one hit wonders’: wasting time and resources for one specific sale, and ultimately, bringing nothing to the table. We leverage our years of experience developing channel sales and proven processes to identify the right partners that complement your product offering, understand your market, and enhance your customer experience – creating a win-win for all stakeholders.”

Developing Powerful and Profitable Sales Channel Programs


Proven-Driven Channel Sales Programs

Time is a precious commodity, and even the most efficient sales organizations only have so many hours in the day. Hiring and training a sales team is time-consuming and costly, especially in today’s environment, then ensuring their success and scaling to meet your growing needs…it’s an enormous task. So, what is a company to do?

You can hire more reps or consider a channel sales partner who can market and sell the product for you. Granted it is not for every organization, but the right channel partnership is powerful and profitable.

A channel sales partner allows an organization to grow their sales organization, provides access to salespeople who understand their industry and market, and adds value for the end-user. Plus, these professional resources often have established customer relationships, require shorter ramp up periods, and expand your distribution channels exponentially…all at a fraction of the cost.

But building a sales channel isn’t easy.

Sales Channel Development Programs that Work


Successful sales channel development program starts with understanding your end-user, their unique needs, and challenges. We then utilize our proven methodologies and processes to create an Ideal Channel Partner Profile, uncover product or service offering gaps, and determine where value can be added to serve your customers more efficiently and effectively; ultimately, improving the customer experience.

Our structured approach ensures you only receive quality leads for organizations that are the right fit for you.

Growth Orbit’s B2B Sales Channel Program Development Service

Strategy Development

It’s critical that your strategy is grounded in proven methodologies, tailored for your market, and structured to measure and manage results.

Target List Acquisition & Enhancement

We will build, acquire, and enhance the company and contact data needed for successful targeting.

Addressable Market Analysis

In-depth analysis of the total addressable market provides actionable insights into segments, trends, and prioritization strategies.

Advanced Lead Generation Program Tactics

Predictable results are best achieved through a proven framework.  Growth Orbit has developed a formula for lead generation success by working on thousands of client engagements.

Messaging Strategy Development

It takes a clear understanding of your market to create insightful messaging that brings insight and relevance to your target market and ideal customer profile.

Sales Development Playbooks

The sales development playbook is the strategic foundation to building a repeatable, scalable lead generation process to accelerate your growth.  It is the core tool that supports all other selling activities and serves as the guide to your products and services.

Program Metrics and Performance Management

Not measuring and analyzing the operations and strategic activities of your lead generation campaign will great affect its success.  How else will you know if the strategy you created is on point, and where to make appropriate adjustments?

Why a Professional Approach to Sales Channel Development Matters

Identifying organizations to build relationships with is hard. As with any lead generation, you must first clearly define your Total Addressable Market and your Ideal Customer/Channel Partner Profile. Then you segment and prioritize your target account list which will allow you to focus your efforts on high-value targets and achieve the best economic return for your efforts.

Growth Orbit’s proven methodologies ensure predictable, repeatable results, and make certain the right message reaches the right targets at the right time. Let our dedicated team of experts design a sales channel development program specifically for your unique needs.

You know your business. We know sales channel development. Let’s develop the right program together and help you accelerate your growth.

evaluate your lead gen goals Schedule a Call
During your free consultation, we will evaluate your organization’s channel program goals and needs.

get a lead generation program planProgram Development
We develop a sales channel program unique to your organization.

we generate the leads Start Growing Revenue
With our proven channel development methodologies, we generate qualified partner leads to help accelerate your growth.

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