Read our popular paper on why you actually need fewer sales leads, not more.
“Success with B2B lead generation is difficult. There is no magic bullet nor one-size-fits-all strategy. Success requires a unique mix of knowledge, experience, and technology. B2B lead generation has always been our core competency. Today, we develop and execute advanced B2B lead generation strategies for organizations of all sizes that focus on and deliver measurable results.”
A reliable source of qualified leads is critical to any business’ growth and success. But finding a lead generation strategy to achieve predictable, repeatable, and scalable growth can be elusive. Likewise, if you are relying solely on sales to generate their own leads, you are likely falling short of your objectives. Successful lead generation begins when you create a strategy grounded in proven methodologies, tailored for your market, and structured to measure and actively manage results.
Optimized for Success
Growth Orbit has years of experience in driving real results for clients, and we’re good at what we do. When you partner with us, you get a team that implements proven methodologies in a scalable way, continuously analyzes outcomes, and optimizes your program to maximize success.
Our Proven B2B Lead Generation Framework
HOW WE DO IT
Start with a Proven Framework When Developing your Lead Generation Strategy
Every business’ success depends on effective revenue generation and the efficiency of its lead generation strategy. Predictable results are best achieved through a proven framework. Growth Orbit has developed a formula for lead generation success by working on thousands of client engagements.
Selling a product or a service, even to a typical consumer needs strategic planning, proven methods, effective implementation, and management. One thing evident in any business’ growth story is they all struggle, at some point, to achieve predictable revenue growth. Success depends on crafting a strategy based upon your target market’s needs and desires, developing a clear message, and utilizing effective methods for outreach and engagement. These strategic components must be combined with evaluation, analysis, and continuous improvement. Growth Orbit’s ‘Growth Framework’ establishes a repeatable methodology to achieve these strategic results.
A good strategy does more than set the path toward a goal or vision; it acknowledges the challenges to be faced and provides an approach to identify and overcome them. Too often, organizations say they have a lead generation strategy when in reality, they do not. Instead, they outline numerous uncoordinated tactics along with poorly defined big picture goals.
When you shortcut strategy, your organization ends up with a multitude of conflicting demands and interests. Like a sales or marketing leader whose guidance is “we need more leads”, a lack of defined strategy covers up an organization’s failure to lead by embracing the need for goals, ambition, vision, and values. Each of these elements is an important part of success, but, by themselves, they are not a substitute for the hard work of strategy.
Why Your Salesforce Needs Fewer Leads
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Why sales development programs fail. #4 Lead follow up.
Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.
Why sales development programs fail. #3 No sales structure.
Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.
Why sales development programs fail. #2 Bad prospecting data.
Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.