A sales process is a series of steps a salesperson goes through to guide a prospective buyer towards a purchase. The problem with most sales processes is that they are designed from the customer’s perspective and not the buyers. More than likely, your prospect doesn’t care about your sales process. To be meaningful and effective a properly designed sales process should be designed with the customer’s buying process in mind. Align how you sell with how your customer wants to buy and you are more likely to find success. See Customer Buying Process.