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How to Reduce SDR Turnover

Sales has always been notorious for high turnover, but so far in 2022, it is three times higher than any other industry according to HubSpot. Because Sales is a necessity for every B2B organization, and Sales Development Representatives [SDRs] are the key to filling the top of the sales funnel, minimizing turnover is critical, but how? Here are a few practical methods on how to reduce SDR turnover.

Top Challenges in Healthcare Lead Generation

B2B lead generation for the healthcare industry is challenging. Many factors contribute to the difficulties. Unless you are ready to overcome these challenges you should outsource to the experts to generate high quality healthcare sales leads.

Is B4B the next generation business model?

So, what is B4B? More than just a creative acronym, it is a real concept that represents a strategic shift in business models. Business-for-business is being readily adopted by many forward-thinking organizations. In fact, your organization may already be practicing some of the B4B model’s concepts. So, how can you tell, and does it really matter?

How to Improve Cold Email Outreach Campaign Results

Whether sending cold emails makes you happy or cringe, this post intends to provide some guidance on how to get and maintain better results with your cold email outreach campaigns as part of your overall digital marketing strategy.

Why Reading Sales Books is Important for Developing Sales Skills

Regardless of your background, experience level, or education in sales there is always something more to learn that will help you sharpen your sales skills. An inexpensive and enjoyable way to build your sales knowledge is to read books about sales.

Digital Marketing Success Depends on a Digital Marketing Strategy

Digital marketing is comprised of the marketing efforts that leverage the internet and use internet-connected devices such as computers and smart phones along with communication platforms to inform potential buyers and promote a company’s offerings.

Why Selling to the Government is Unique

Generating qualified sales leads and selling to the government is different than doing so for the private sector. B2G sales efforts require a knowledge of the rules, nuances, processes and regulations to succeed.

Why sales development programs fail. #4 Lead follow up.

Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.

Why sales development programs fail. #3 No sales structure.

Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.

Why sales development programs fail. #2 Bad prospecting data.

Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.

Why sales development programs fail. #1 Lack of Commitment.

Many sales leaders struggle to answer why sales development programs fail. Lack of commitment is one of the top four reasons why sales development programs fail. So, what can be done about it?

Sales Lessons from My Dog and Cat

How Maggie my Golden Retriever and Boots (my daughter’s nasty cat) reminded me about an important lesson in sales!

Growth Orbit’s Chris Etter talks about who would do better in a sales role on his team. Dogs? Or cats?

The Ultimate Guide to Crushing Your 2021 Revenue Plan

Time to put 2020 behind us and get on with your 2021 revenue plan. Growth is essential to a thriving business and 2020 delivered more challenges then most years. But predictable, scalable, and reliable revenue growth is…

Cold Calling is like Kissing

Cold Calling is like Kissing: If you are not getting the results you want, you are probably doing it wrong.

Cold calling is roundly maligned as “old school”, “out of date” and “ineffective”. Growth Orbit’s Paul Fine discusses why this is the case and what you can do about it.

It is time to restructure your sales organization

In the current economic environment, sales leaders continue to struggle to find the right balance between managing the bottom-line to navigate today’s realities, while investing in top-line growth for tomorrow. Many organizations used the recent business downturn to cut loose their under-performing sales reps and are now staffed below what they expect is needed to achieve their sales plan. Now faced with market uncertainties…

3 Common Mistakes Sales and Marketing Teams Make and How to Avoid Them

Having worked with hundreds of customers and spoken with tens of thousands of prospects, we at Growth Orbit have seen just about every sales and marketing mistake that can be made.

In this blog, we want to share some of the most common and costly mistakes we encounter routinely and how you can avoid making these mistakes.

The pandemic destroyed your sales pipeline, now what?

As the business landscape continues to evolve in the wake of COVID-19, it is likely your business has seen dramatic change as well. What may have been a solid and growing pipeline has suddenly faltered.  Your normal playbook is out the window, yet you still need to produce. It is time to analyze the pros and cons of the viable options available in this environment to determine what is the right path for your business. Speed and agility are more important than ever but there is more to consider.

How Simple Market Segmentation Produces Extraordinary Results

Let’s say you are running lead generation programs using inbound and outbound lists. If you knew in advance that there was a way to generate a higher response rate at a lower cost, would you do it? Most marketing executives wouldn’t hesitate to say, “Yes!”

The secret is relational techniques that balance principles of statistics with realities of today’s marketing budgets to…

Lead Nurturing: Triple Your Marketing Return

Nurturing is essential for successful lead generation—both inbound and outbound. In fact, I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Additional contact using a defined cadence—including…

What Should Your Close Rate Be?

A well-known industry analyst firm reports that best-in-class companies close 30% of sales qualified leads while average companies close 20%. This factors in that between 52% to 86% of the marketing qualified leads put into the top of the funnel leak out before they are considered sales qualified.

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