In a sales context, plan is short for Sales Plan is a business plan that features the development of a company’s sales activity, targets and strategy within a particular time frame.  The Sales Plan is the hub around which the entire operations of the company revolve. A sales plan is a strategic plan that specifies sales goals, tactics, challenges, target market and steps a company will take to execute their sales plan. Once a year is underway, the term Plan tends to be short for what the company’s budget or quota.

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