Why your Salesforce Needs Fewer Leads

by Dan McDade, CEO of Prospect Experience

Contrary to widespread belief, sales reps don’t need more leads. More accurately, they need fewer leads that are raw, unfiltered, and unqualified. Sales reps need leads that have been carefully qualified, properly and consistently nurtured, and appropriately developed, increasing the likelihood of a completed sale.

This informative white paper is designed to help you:

• Learn how fewer, yet better qualified leads can empower
• Understand the counter-intuitive relationship between lead volume and sales performance.
• Gain insight into how to bridge the gap between marketing and sales
• Get more information on how a prospect development approach can use marketing’s efforts for sales’