A Sales Script or Cold Calling Script is a written transcript of what you want your salespeople to say. The problem is good salespeople don’t work from scripts because they know that they don’t work. If your sales team is using a script, they are not customizing their messaging to what your prospect cares about. If a salesperson is depending on a script, they are treating all prospects exactly alike. See instead Talk Tracks and Call Flows. Scrips do work for Voicemails and Emails.