CRM

Customer Resource Management is a technology that was originally developed to help sale reps manage sales opportunities but has evolved into a do-all system that that handles everything from prospecting to pipeline management to customer service.  Most would agree that CRM systems have spun out of control to the point that they impede sales progress, waste countless hours, and provide little to no value to sales efficiency.  (See Also: My manager still wants it in a spreadsheet… just kidding, we didn’t include that entry)

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