MQL

MQLs or Marketing Qualified Leads, refer to prospects that has demonstrated enough interest or engagement, usually via online interaction, to be identified as a potential customer by the marketing department.  For example, a MQL might be a person who downloads a whitepaper from your website or has visited your booth at a tradeshow.   MQLs are commonly passed along to the sales team as qualified leads.  Sales teams, on the other hand, typically find that less than 30% of these “so called” leads are actually real opportunities.

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