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B2B Marketing in a Pandemic

Coronavirus has changed how B2B organizations operate. Sales and Marketing leaders are innovating. Are you?

B2B Sales and Marketing Innovation due to COVID Coronavirus

Growth Orbit Insights

Thought leadership, valuable insights, and intellectual curiosity are central to our very core.

How to Reduce SDR Turnover

Because Sales is a necessity for every B2B organization, and Sales Development Representatives [SDRs] are the key to filling the top of the sales funnel, minimizing turnover is critical, but how? Here are a few practical methods on how to reduce SDR turnover.

healthcare lead generation can be difficult

Top Challenges in Healthcare Lead Generation

B2B lead generation for the healthcare industry is challenging. Many factors contribute to the difficulties. Unless you are ready to overcome these challenges you should outsource to the experts to generate high quality healthcare sales leads.

Is B4B the next generation business model?

So, what is B4B? More than just a creative acronym, it is a real concept that represents a strategic shift in business models. Business-for-business is being readily adopted by many forward-thinking organizations. In fact, your organization may already be practicing some of the B4B model’s concepts. So, how can you tell, and does it really matter?

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