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B2B Marketing in a Pandemic
Coronavirus has changed how B2B organizations operate. Sales and Marketing leaders are innovating. Are you?
Growth Orbit Insights
Thought leadership, valuable insights, and intellectual curiosity are central to our very core.
The Glengarry Glen Ross Paradox: Why Intent Data is Yesterday’s ‘Hot Leads’
Intent data is often hyped as the oracle for marketers. This allure of intent data is akin to the premium leads from an iconic Glengarry Glen Ross film.
The Outsourced Advantage: How PE Firms Use External Lead Generation to Boost Portfolio Success
In the high-stakes world of Private Equity (PE), it’s all about finding innovative ways to fuel the growth and profitability of portfolio companies. Increasingly, PE firms realize the value of outsourcing lead generation, an integral function that can make or break a company’s long-term success.
6 Mistakes Organizations Make with their Internal Sales Development Program
After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.