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Coronavirus has changed how B2B organizations operate. Sales and Marketing leaders are innovating. Are you?

B2B Sales and Marketing Innovation due to COVID Coronavirus

Growth Orbit Insights

Thought leadership, valuable insights, and intellectual curiosity are central to our very core.

Why sales development programs fail. #4 Lead follow up.

Many sales leaders struggle to answer why sales development programs fail. Lead follow up is a common shortcoming. Sales teams are more effective when they put forth the effort to follow up on qualified sales leads provided by business development reps.

Why sales development programs fail. #3 No sales structure.

Many sales leaders struggle to answer why sales development programs fail. You may have great salespeople. They may always hit their numbers. But, without a structured sales process, you run the risk of watching good leads go to waste.

Why sales development programs fail. #2 Bad prospecting data.

Many sales leaders struggle to answer why sales development programs fail. Bad market data will kill a program before it has a chance to succeed. Don’t let that be the reason for failure. Follow this advice to develop good market data.