B2B Marketing in a Pandemic
Coronavirus has changed how B2B organizations operate. Sales and Marketing leaders are innovating. Are you?
Growth Orbit Insights
Thought leadership, valuable insights, and intellectual curiosity are central to our very core.
6 Mistakes Organizations Make with their Internal Sales Development Program
After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.
Quick Tip: Best Practices for Maximizing ROI of Outbound Lead Generation
Outbound lead generation is an essential aspect of business growth for most B2B or B2G companies. However, with so many different outbound tactics available, it can be challenging to know which ones will be most effective at generating a return on investment (ROI).
The Importance of Follow-Up in Outbound Lead Generation: Best Practices and Strategies
Outbound lead generation is a critical component of any successful sales strategy. It involves reaching out to potential customers who may not have expressed interest in your product or service yet. However, generating leads is only half the battle. To turn leads into paying customers, it is crucial to follow up with them regularly.