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B2B Marketing in a Pandemic

Coronavirus has changed how B2B organizations operate. Sales and Marketing leaders are innovating. Are you?

B2B Sales and Marketing Innovation due to COVID Coronavirus

Growth Orbit Insights

Thought leadership, valuable insights, and intellectual curiosity are central to our very core.

6 Mistakes Organizations Make with their Internal Sales Development Program

After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.

Tip for maximizing ROI of Outbound Lead Gen

Quick Tip: Best Practices for Maximizing ROI of Outbound Lead Generation

Outbound lead generation is an essential aspect of business growth for most B2B or B2G companies. However, with so many different outbound tactics available, it can be challenging to know which ones will be most effective at generating a return on investment (ROI).

lead generation follow up best practices

The Importance of Follow-Up in Outbound Lead Generation: Best Practices and Strategies

Outbound lead generation is a critical component of any successful sales strategy. It involves reaching out to potential customers who may not have expressed interest in your product or service yet. However, generating leads is only half the battle. To turn leads into paying customers, it is crucial to follow up with them regularly.

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