B2B Marketing in a Pandemic

Outbound lead generation can be an effective way for companies to generate new sales leads. Deploying a successful outbound lead generation strategy requires a proactive approach and a significant investment of time and resources.

Detractors may think that cold calling doesn’t work. Of course it does! Picking up the phone and reaching out to someone can’t be replicated, replaced, or automated. Good old fashioned hard work can be very effective for those who know how to do it properly.

Gatekeepers are individuals who control access to decision makers within an organization. They can be a significant obstacle for sales professionals when prospecting, as they often have the ability to block or redirect sales calls and emails. However, with the right approach, it is possible to effectively navigate gatekeepers and gain access to decision makers.