SOLUTIONS · DIAGNOSE · COVERAGE-GAP ANALYSIS
How much of the market you should reach is represented in Salesforce?
Growth Orbit’s Coverage-Gap Analysis is a focused, read-only comparison of your Salesforce records with a defined market baseline. See eligible companies missing from the CRM, accounts outside the offer and record or ownership issues that block execution. Get a prioritized plan with the uncertainty visible.
Salesforce starting point
What does the Salesforce market comparison include?
We compare your Salesforce data with the market you should be reaching, identify the gaps, and give you a clear plan for what to address next. Before comparing records, we define your offer, target markets and eligibility rules, and agree on the market-data source and baseline date.
- Missing eligible companies
- Companies that meet the agreed offer and geography rules but are not represented in Salesforce.
- Accounts outside the offer
- Existing accounts that do not meet those rules, with uncertain eligibility kept separate.
- Record usability
- Identity mismatches, duplicate candidates, hierarchy issues and field-quality problems. A name mismatch is not automatically a coverage gap.
- Execution gaps
- Coverage and ownership gaps that affect whom your team can reach and who owns the next step.
- Limits and unknowns
- The source, baseline date, matching rules and incomplete evidence behind the findings.
- A prioritized next-step plan
- What to address first, why it matters and what needs separate project or ongoing service scope.
If a usable market baseline is unavailable, we bound the diagnostic to an agreed sample or separately scope a TAM build. Market-data access and any data costs must be agreed. This diagnostic includes no CRM writes and creates no commitment to cleanup, enrichment or a subscription.
Does Coverage-Gap Analysis commit us to cleanup?
No. You receive findings, limitations and a prioritized plan, then decide which improvements to take forward. The diagnosis stands on its own; it creates no obligation to continue with Growth Orbit.
If the problem extends to messaging, sales execution or the tech stack, the GTM Assessment is the broader starting point.
One-time cleanup, new integrations and TAM builds are separate projects. Program development covers messaging, offer strategy, sales-process design and enablement. Recurring evidence work has its own subscription scope.
For the separate Revenue Truth Audit pilot, read What Most RevOps Efforts Get Wrong.
Common questions
What to know before starting
Agree the scope first
Start with where you sit today.
Tell us about your offer, geography, Salesforce environment and available market data. We’ll define the inputs, deliverables, fee and timing before work begins.