LAUNCHPAD · GTM DATA PLATFORM
Connect your go-to-market data. Give your team more time to sell.
LaunchPad is Growth Orbit's AI-powered platform for go-to-market data orchestration. It brings market data, CRM records and account research together so your team can identify the right accounts and decide what to do next.
Growth Orbit operates LaunchPad for you. We handle the setup and ongoing operations, connecting your data and workflows around your market and how you sell. Your team gets a clearer picture and a practical next step, without taking on another platform to manage.
THE PLATFORM
What is LaunchPad?
LaunchPad connects the data and workflows behind your go-to-market effort. Your market, CRM and account research become a more useful starting point for targeting, outreach and revenue decisions. Growth Orbit defines and operates the work with your team.
Your engagement specifies the data sources, connected systems, workflows and reporting you receive. Initial cleanup and new integrations are separate projects; recurring evidence work and outbound programs have their own scope.
To explore market sizing first, try the TAM Builder demo.
How it works
How does LaunchPad help your team work?
Connect your market, account research and workflows to a clear next step. Growth Orbit works with your team to define the questions, inputs and review process for your engagement.
Market
Which companies fit?
A defined market baseline, eligibility rules and a comparison with your CRM.
Signal
What has changed?
Dated public observations such as hiring, expansion and technology changes, with sources you can check.
Motion
How should you reach them?
Account research, agreed outreach workflows and customer-suppression checks within separately scoped programs.
Decision
Who owns the next step?
Lead definitions, ownership, routing and a regular review of decisions and follow-through.
Intelligence
What happened?
Review market coverage, activity, buyer progress and outcomes using agreed definitions and observation windows.
WHAT YOUR TEAM CAN DO
How does LaunchPad support your go-to-market team?
Build a clearer market picture, improve account data and connect it to the next decision. Your engagement defines which of these jobs Growth Orbit handles and the systems and workflows involved.
Market coverage
Compare a defined market with your CRM to identify missing eligible companies, matching issues and unknowns.
CRM data quality
Identify duplicate candidates, incomplete fields and hierarchy issues, then address the agreed remediation work.
Account and contact research
Use market-specific research instructions and dated sources to build a more useful account picture.
Segmentation and prioritization
Group accounts by agreed fit criteria and relevant observations so your team can decide where to focus.
Connected workflows
Move agreed data between supported systems, with ownership, approvals and verification defined for each workflow.
Performance review
Review market coverage, seller activity, buyer progress and outcomes together, with source and time-window limits visible.
WHY A PLATFORM
What should your team gain from a connected GTM platform?
A clearer market picture
Understand which companies fit your offer, which are represented in your CRM and where the important gaps are.
More useful account data
Give your team consistent records and relevant research, with sources they can check and exceptions they can address.
A clear next step
Connect priorities with owners and workflows, then review buyer progress to decide what to change.
Growth Orbit combines platform operations with separately scoped program development. Your offer, messaging, sales process and enablement can be addressed alongside the data work, with clear ownership and a plan for reviewing what happens next.
CONTINUOUS IMPROVEMENT
How do research and review improve the next decision?
Retain the research, rules and decisions your team can reuse. Skill packs capture the questions and source standards that make account research useful; recurring review helps you see where the data, targeting or sales motion needs attention.
Review seller activity and buyer progress separately. Use agreed populations and observation windows to understand what happened, identify exceptions and choose the next action.
Common questions
What revenue leaders ask about the platform
See the platform in your context
See where your GTM data stands.
Start with a GTM Assessment. For Salesforce teams, the first step is a read-only comparison with a defined market baseline, followed by findings and a prioritized plan.