GLOSSARY · DEFINITION
Coverage gap
The difference between your true market and what's currently sized, tiered, and accurate in your CRM.
The coverage gap is found by matching your [managed TAM](/glossary/managed-tam) (every company that fits your ICP) against your Salesforce. The output is a single screen: how many accounts are in your market, how many you hold, how many you don't, and how many of the ones you "hold" are actually wrong, duplicated, or already customers. This is the wedge — the deliverable that builds the business case for everything else.