GLOSSARY · DEFINITION
Customer Suppression
The engineered guarantee that outreach never targets a company you already serve.
Customer suppression removes existing customers from every list, queue, and sequence before a message can reach them — and in a governed system the check re-runs before every step, not once at list build. Reps pitching their own customers is one of the most common failures in ungoverned outbound; suppression is how a system makes it structurally impossible rather than merely discouraged.