GLOSSARY · DEFINITION
Governed revenue
GTM run as an engineered system — market mapped, data corrected, outreach driven by signal, every result attributable.
The opposite of activity-based GTM. Governed revenue means the layer between your market and your reps is operated, not improvised. Your managed TAM is the spine. Your CRM is reconciled to it. AI does the research and the writing inside a methodology that makes outputs repeatable. Every dollar and every AI action is attributed.