GLOSSARY · DEFINITION
Public Signals
Sourced, verifiable public observations — filings, hiring, press, technology changes — used to rank who needs you now.
Public signals are the transparent alternative to black-box intent data: every signal is linkable to its source, so when an account ranks first in a queue you can see exactly why. Examples include executive hires, expansion announcements, regulatory filings, and detectable technology changes. Growth Orbit builds signal scoring on public signals precisely because a buyer can audit them.