TAM

TAM or Total Addressable Market is the total market opportunity for a product or service. It’s the most amount of revenue a business can possibly generate by selling their product or service to every possible customer within a specific market. Unless there’s a monopoly, it’s highly unlikely you will achieve 100% of your TAM.  Developing your TAM for a lead generation or ABM program ultimately requires identifying all of the potential companies that could potentially buy your product or service.