Building a high-performance sales organization is not easy. There is no shortage of books, methodologies, or experts with opinions on how to achieve top performance, but how do you know where to start? In this White Paper, you will find an overview of the key characteristics that all high-performing sales organizations exhibit.

This informative white paper is designed to share some of insights, including:

• Which comes first – culture or performance?
• The importance of sales strategy and sales process.
• The keys to measurement, coaching and development.
• The importance of story to sales effectiveness