SQL

A SQL, or Sales Qualified Lead, is typically the next step a lead achieves from a MQL (or Marketing Qualified Lead).  This designation usually denotes that a salesperson has engaged with the prospect and confirmed there is a business opportunity.  Given most MQLs are generated based on digital interaction, less that 25% of MQLs typically make it to the SQL classification.  Some organizations distinguish leads generated by SDRs or BDRs differently than leads that have been confirmed or accepted by sales.  In these cases, the progressions follow one of these paths:  MQL > BQL > SQL or BQL > SQL.  Some organizations consider leads qualified by Sales or Business Development teams as Sales Qualified, the SDR/BDR leads are SQLs.  Some organizations insert a designation that signifies sales acceptance of a SQL.  (See Also: SAL)