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4 Reasons Why Sales Development Programs Fail

(And What You Can Do About It)
4 Reasons Why Sales Development Programs Fail (And What You Can Do About It)

For a lead development program to be successful requires a no-shortcuts approach. It’s an arduous process to reach out to prospects by phone to generate the high quality B2B leads your sales force needs. Doing it right takes a mix of skilled professionals and managers, and an understanding of a business’ industry, offer and value. It requires strict adherence to process, and tech savvy as well.

It’s because there’s so much involved in doing sales development well that most sales development programs fail. But failure doesn’t have to be a foregone conclusion. Bringing on the right partner—and understanding what could go wrong—is the best way to make sure it doesn’t.

Growth Orbit’s new eBook outlines how you can help you avoid common pitfalls of sales lead development, including:

1 – Lack of commitment
Successful sales development is an involved process with many moving parts

2 – Bad market data
Defining your addressable market is an essential step

3 – Missing people, process and tech components
Sales skills, calling cadence and automation are key

4 – Not enough follow-up
Every lead passed onto sales must meet qualification criteria—and be worked

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