Challenger

The Challenger Sales model is a sales methodology that was made famous by the book The Challenger Sale by Matthew Dixon and Brent Adamson. The Challenger approach emphases the T-T-T process or Tailor, Teach and Take-Control.  The Challenger sales methodology is a unique approach that emphasizes delivering insight to potential buyers to establish credibility and position yourself as a trusted advisor.

The methodology talks about five selling personality traits:

• 1. Relationship Builders
• 2. Hard Workers
• 3. Lone Wolves
• 4. Reactive Problem Solvers
• 5. Challengers .