Challenger

The Challenger Sales model is a sales methodology that was made famous by the book The Challenger Sale by Matthew Dixon and Brent Adamson. The Challenger approach emphases the T-T-T process or Tailor, Teach and Take-Control.  The Challenger sales methodology is a unique approach that emphasizes delivering insight to potential buyers to establish credibility and position yourself as a trusted advisor.  

The methodology talks about five selling personality traits: 

1. 1. Relationship Builders
2. 2. Hard Workers
3. 3. Lone Wolves
4. 4. Reactive Problem Solvers
5. 5. Challengers
   1. .