The Challenger Sales model is a sales methodology that was made famous by the book The Challenger Sale by Matthew Dixon and Brent Adamson. The Challenger approach emphases the T-T-T process or Tailor, Teach and Take-Control.  The Challenger sales methodology is a unique approach that emphasizes delivering insight to potential buyers to establish credibility and position yourself as a trusted advisor.  

The methodology talks about five selling personality traits: 

  1. 1. Relationship Builders
  2. 2. Hard Workers
  3. 3. Lone Wolves
  4. 4. Reactive Problem Solvers
  5. 5. Challengers
    1. .

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