Open ending questions are a form of question that can’t be answered with simple single word answers but is designed to force the recipient of the question to pause, think and reflect before they answer. Open ended questions typically begin with the following words: why, how, what, describe, tell me about, or what do you think about. Answers usually include personal feelings, opinions, and other ideas the prospects have to offer. Open-ended questions do more than just generate multiple word answers. These questions create an opportunity for a prospect to think, express, question, and formulate informative responses.