Retargeting, also known as remarketing, is a form of online advertising that is used to help a company keep their brand in front of a web user after they have left the company’s website. For most websites, only 2% of web traffic takes some kind of action on the first visit. Retargeting, through the use of Cookies, is a tool that allows a company to remain visible to this firs time website visitor by allowing the company to place ads on subsequent websites the visitor visits.  

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