Sandler is a sales training methodology developed by David Sandler in the 1960s. In 1966, David was in outside sales and had gone on 87 calls and gotten 87 consecutive noes. He was fed up with the traditional enthusiastic presentations and high-pressure closing tactics. They didn’t feel right, and they certainly didn’t work. David Sandler wanted to take control of the sales call, his results, and ultimately, his life. The resulting Sandler Selling System has become one a popular sales methodology and is delivered by one of the largest training networks world-wide. The Sandler Selling System focuses on three key areas: Building and sustaining the relationship, Qualifying the opportunity, and Closing the sale.