Getting Lead Generation Fundamentals Right

We are true believers in establishing success by starting with a solid foundation. These fundamentals are critically important for creating successful lead generation programs.

Your Strategy is Shaped by Multiple Factors

First, you must understand the pains and problems of your potential customers. Next, the second most important lead generation fundamental, you need to do some market research to further define your realistic target market. Then, you have to determine your target audience’s hang outs – which groups are they members of, which events do they attend, which social media platforms are they most active in, and so forth.

Then, you can decide which methodology best fits your situation.  Are there key accounts to focus on? Should some segments of your contact list be called or should they be emailed? Will an ABM-style email outreach campaign work? How many attempts should your SDRs make when calling? Etc.

Finally, you can pick something and do it. Then make adjustment. And hit goals and be awesome and such.

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Growth Orbit Insights


6 Mistakes Organizations Make with their Internal Sales Development Program

After years of experience working with organizations on their outbound sales development programs, I have observed several common mistakes that leaders make when managing their sales development programs. These mistakes can lead to missed targets, high turnover and ultimately, impact the organization’s revenue growth.

Quick Tip: Best Practices for Maximizing ROI of Outbound Lead Generation

Outbound lead generation is an essential aspect of business growth for most B2B or B2G companies. However, with so many different outbound tactics available, it can be challenging to know which ones will be most effective at generating a return on investment (ROI).

The Importance of Follow-Up in Outbound Lead Generation: Best Practices and Strategies

Outbound lead generation is a critical component of any successful sales strategy. It involves reaching out to potential customers who may not have expressed interest in your product or service yet. However, generating leads is only half the battle. To turn leads into paying customers, it is crucial to follow up with them regularly.

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