Getting Lead Generation Fundamentals Right

We are true believers in establishing success by starting with a solid foundation. These fundamentals are critically important for creating successful lead generation programs.

Your Strategy is Shaped by Multiple Factors

First, you must understand the pains and problems of your potential customers. Next, the second most important lead generation fundamental, you need to do some market research to further define your realistic target market. Then, you have to determine your target audience’s hang outs – which groups are they members of, which events do they attend, which social media platforms are they most active in, and so forth.

Then, you can decide which methodology best fits your situation.  Are there key accounts to focus on? Should some segments of your contact list be called or should they be emailed? Will an ABM-style email outreach campaign work? How many attempts should your SDRs make when calling? Etc.

Finally, you can pick something and do it. Then make adjustment. And hit goals and be awesome and such.

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Growth Orbit Insights


What You Need to Know About Outbound Lead Generation

Outbound lead generation can be an effective way for companies to generate new sales leads. Deploying a successful outbound lead generation strategy requires a proactive approach and a significant investment of time and resources.

Quick Tip: Effective Cold Calling 101

Detractors may think that cold calling doesn’t work. Of course it does! Picking up the phone and reaching out to someone can’t be replicated, replaced, or automated. Good old fashioned hard work can be very effective for those who know how to do it properly.

Quick Tip: How to Effectively use Gatekeepers to your Advantage

Gatekeepers are individuals who control access to decision makers within an organization. They can be a significant obstacle for sales professionals when prospecting, as they often have the ability to block or redirect sales calls and emails. However, with the right approach, it is possible to effectively navigate gatekeepers and gain access to decision makers.

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