Getting Lead Generation Fundamentals Right
We are true believers in establishing success by starting with a solid foundation. These fundamentals are critically important for creating successful lead generation programs.
Your Strategy is Shaped by Multiple Factors
First, you must understand the pains and problems of your potential customers. Next, the second most important lead generation fundamental, you need to do some market research to further define your realistic target market. Then, you have to determine your target audience’s hang outs – which groups are they members of, which events do they attend, which social media platforms are they most active in, and so forth.
Then, you can decide which methodology best fits your situation. Are there key accounts to focus on? Should some segments of your contact list be called or should they be emailed? Will an ABM-style email outreach campaign work? How many attempts should your SDRs make when calling? Etc.
Finally, you can pick something and do it. Then make adjustment. And hit goals and be awesome and such.
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