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HubSpot is a leading Marketing Automation Platform. It comes with several options allowing users to effectively communicate with and nurture prospects to encourage their progression down the sales pipeline. In fact, HubSpot’s founders literally coined the phrase “inbound marketing,” which means delivering a message that takes prospects on a path of Attract, Engage, and Delight. Their philosophy hinges on delivering valuable content to the right people at the right time. Ultimately, contacts are able to self-qualify as leads based on who they are, what they do, and which problem they want to solve.