Lee Hicks Discusses Adaptive Sales

Lee Hicks, author of “Winning: Adaptive Sales,” talks about how technology has obliterated traditional selling and why it’s necessary to adapt.

Our customers are starving for leadership. They need you to know their industry. They need you to understand their drivers and motivators. And, if you don’t connect with them you be marginalized. In fact, technology will replace you. Lee Hicks

Lee also talks about the difference between leadership and management, and how recognizing this allows one to transform from controlling to taking initiative.

He goes on to discuss how leading with insights and following the adaptive sales methodology he outlines in his book will make you a more effective, more successful sales person.